When AllSaints launched in 1994 it was the brainchild of Stuart Trevor and Kait Bolongaro. The original company was founded on the idea that they would create premium clothing that could be placed in luxury stores such as Harvey Nichols and Harrods. The range very quickly developed a dedicated following and, because of its commitment to quality manufacture, it is still managing to maintain this following over twenty-five years later. The continued demand for the clothing eventually saw the company launch their first standalone boutique in London in 1997, and the future was secure.
The following years would see some ups and downs for AllSaints as they expanded into a worldwide market. Not every decision was as thought out as it could have been but, by 2013, the company was back on top form. It continues to be incredibly proud of its British heritage and, as such, are very vocal about the amount of design talent that can be found in the United Kingdom. They also invested both money and time in the “Not For Sale” organisation which helps to fight human trafficking. Corporate responsibility is often mentioned by companies, but AllSaints really are trying to give something back.
The fragrance opens with a rush of aromatic exuberance thanks to a bergamot and lavender immediately beginning to grab hold of the citrus qualities of the sappy cypress. Imagine a torn section of pine tree with the mix of green notes and cedar wood dryness and you’re in the right area. There’s a very delicate floral heart in here, with touches of geranium and rose, but the star ingredient is the incense accord that’s waiting to come through. This heavenly resinous aroma with notes of myrrh, benzoin, and labdanum mix with a wash of vanilla to create a sensuous fragrance that is devilishly provocative.
Incense City is available from the AllSaints website at allsaints.com and also from the boutiques priced at £49 for 100ml. [Sample provided by AllSaints]
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