When we talk about fragrance notes in a perfume, our thoughts can often go straight to the ingredients rather than considering the texture. However, it’s often the latter that resonates more with a customer. These sensory references play on our emotions, and help us to “feel” the scent in action rather than merely rely on the smell. The idea of texture obviously links perfectly with the world of fashion, and so it’s no surprise that many of these clothing companies have explored the world of fragrances. Hugh Parsons is one of the most recent “reboots” to re-enter the market, and so how would you like a trip to Notting Hill?
