Monday 3 June 2024

BLEU RIVIERA by Fragonard

A bottle of the perfume Bleu Riviera by Fragonard
The scent of the sea has been a fragrance trend that, whilst arguably exemplified by the classic L'eau d'Issey pour Homme, continues to be experimented with constantly by perfume houses around the world. This idea of capturing the aroma, the feel, and the look of the ocean has been presented in many forms, but not all of them have managed to capture both the majesty alongside the delicacy. For the launch of their new eau de toilette, Fragonard have thrown their hat into the ring and introduced a second aquatic fragrance to their male range, and it’s a celebration in the form of Bleu Riviera by Jordi Fernández.

Monday 27 May 2024


The Heart Charm bottle for the perfume JASMIN GYOKURO from ARTIMIQUE
The world of perfumery is built upon multiple traditions, whether that’s a fragrance's classification or through to those pesky note pyramids, but one of the most obvious is the notion of how people discover a perfume. The majority will still go into a store and smell the latest release on a paper blotter, before taking the plunge and spraying themselves liberally, and this might lead to the gift of a precious 2ml sample from the salesperson. Now this has been the norm for decades, but Artimique is challenging this with her beautiful Heart Charm, and the UK-based Sainte Cellier is backing her every step of the way.

Monday 20 May 2024

SOAPY HEART by Shloksha

A bottle of the perfume Soapy Heart by Shloksha
One of the continuing trends in the niche fragrance market is the appearance of the “self-taught perfumer”. Originally you had to go to one of the established perfumery schools, or work under a master perfumer, to perfect your sensory muscles, but all of that has now changed. With the ever-increasing online courses, as well as in-person taster sessions, the secret layers of the industry are being peeled away to allow a more diverse offering to customers who are hungry for originality. Now, the results from self-taught perfumers are very variable, but the release of Soapy Heart by Shloksha shows what’s possible with commitment.

Monday 13 May 2024

SIGNATURE by Ruth Mastenbroek

A bottle of the perfume Signature by Ruth Mastenbroek
Our lives often seem to be centred around finding “the one”, whether that be the perfect relationship, the ideal job, or your forever home. But the concept of “the one” also extends to perfume. There is still a fashion for hunting out a “signature” scent, that is one that you’ll be instantly recognised for wearing. I’m sure there have been times when you’ve known who is about to walk into the room before you see them because of their fragrance. However, with so many perfumes to choose from, where do you begin? Well, Ruth Mastenbroek has given you the perfect starting point with her aptly named Signature.

Monday 6 May 2024


A bottle of the perfume 29 HIGH STREET by PIA LONG for LUSH
When you think about the various possible inspirations for perfume then the list usually includes pretty standard ideas like music, cities, ingredients, memories etc. This is because these are the “inspirations” that are so often trumpeted by the many fragrance companies. Obviously there are others that can be called on to ignite the creativity, but one of the boldest was surely embraced back in 2013. Acclaimed perfumer Pia Long was at that point in her career working for LUSH and, due to an unexpected track change, the now legendary 29 High Street perfume was born. Eleven years later, it’s time to revisit the fragrance's story.

Monday 29 April 2024

NIDA by Gallivant

A bottle of the limited edition perfume Nida by Gallivant
“Travel broadens the mind” is probably one of the most often-used sayings in the English language. There’s no doubt that surrounding yourself with new cultures, new locations, and even new cuisines is something that is guaranteed to have a lasting impression. These experiences shape who we are, and the ripples stay within us for the rest of our lives. Now, travel comes at a cost, and certain locations aren’t always available to everyone, but that’s where the magic of fragrance can help. By conjuring a place, the wearer can go some way to imagining how it feels to visit, and Gallivant are promising just that with their new Nida perfume.

Monday 22 April 2024

MINT & TONIC by Atkinsons

A bottle of the Atkinsons Mint & Tonic perfume
The sunlight is finally starting to break through the grey clouds of winter, which definitely seem to have lasted far too long into spring, and so our thoughts start to eagerly jump forward to sandy beaches and chilled cocktails. Us Brits have an innate habit of declaring any temperature above 10°C as a warm day, and so it’s the perfect time to discover a fragrance that seamlessly suits the exit of spring and the coming of summer. Atkinsons is a company that has always managed to offer both the effervescent uplifters at the same time as the more resinous raunchies, and Mint & Tonic perfectly sparkles into the former.

Monday 15 April 2024


A bottle of Kartushya Hand & Body Wash by Jonathan Ward
For two years we washed our hands at the same time as singing “Happy Birthday”, so as to achieve the optimum results in the battle against Covid. Now, I’ve always been someone that enjoys the process of washing my hands, creating the lather, and watching the bubbles leave my skin perfectly perfumed… and also clean. So, this instruction was very easy to follow. Since the world reopened for business, soaps and hand washes have remained an important part of our lives, more for reassurance than performance. However, it’s time to reintroduce some luxury into the bathroom courtesy of Jonathan Ward and Kartushya.