This week marks National Relaxation Day, which is held annually on August 15th. First celebrated in 1985, it’s a day when we are all encouraged to “slow down and unwind”, and “focus on taking care of ourselves”. The fast-paced lives that most people lead these days can make self-care a forgotten ritual, but we really do need to make an effort to find time for a moment of calm if we’re to win in the battle against daily stresses. That’s where the act of fragrancing our homes can play a big part, and C.Atherley’s new Mabel Grey-inspired Geranium No.3 Candle is the perfect scented antidote to the daily grind.
The dark days of the pandemic may seem like a lifetime ago now, as we all busy ourselves once again on life’s hamster wheel, but it has meant a massive shift in the perfume market. Those two years focused our attention away from personal fragrance, that beautiful juice found inside a glass bottle, and instead made us think about the scent of our surroundings. With so much time spent indoors, and without the option to travel, we all wanted some scented escape. That initial fragranced flurry saw many candle brands unfortunately fall by the wayside, but the demand had been ignited and it heralded the arrival of Purnima Fragrances.
One of the biggest challenges that faces any company is staying up-to-date and relevant in an ever-changing market. With so many choices thrust onto customers every day, remaining at the forefront of their minds is the constant goal. Sometimes a brand will opt for a revamp and refocus to continue the ongoing fight against the competitors, while other times they will do a full reinvention. Told London is the latest company to pitch perfectly when it comes to their reinvention and, alongside a recently announced Best Newcomer nomination in this year’s Fragrance Foundation Awards, they are already gathering a loyal following.
For two years we washed our hands at the same time as singing “Happy Birthday”, so as to achieve the optimum results in the battle against Covid. Now, I’ve always been someone that enjoys the process of washing my hands, creating the lather, and watching the bubbles leave my skin perfectly perfumed… and also clean. So, this instruction was very easy to follow. Since the world reopened for business, soaps and hand washes have remained an important part of our lives, more for reassurance than performance. However, it’s time to reintroduce some luxury into the bathroom courtesy of Jonathan Ward and Kartushya.
Certain seasons suit certain products, but candles seem to transcend them all. Whether scenting your home, your wedding, or even an outside soirée, the perfect candle can set both the mood and the atmosphere. The candle industry is one that saw a massive boom during the Covid years, with many kitchen-top companies arriving and disappearing with the same speed, but there are a few artisan brands that are still flourishing. In a competitive market, a company needs to offer something unique. That’s exactly what Ma Lumière have done with its Artiste Collection, and the exquisite results are fantastically affordable.
December is possibly the biggest month of the year for customer shopping. It’s when the presents are bought, the wish lists are written, and you try your hardest to remember exactly where you put the decorations. You know they've got to be in the loft somewhere! It’s my favourite time of the year, but it does come with its challenges. There are so many choices to be made during the Christmas period that it can seem daunting. So, to help you out, I’m ready to share the eighth edition of my Top Five Candles For Christmas. The choice this year was as strong as ever, but there are some real scented surprises in here.
Simplicity is a word that seems to be rarely used in the world of fragrance, and is almost seen as a negative concept that should be avoided at all costs. Perfumes and aromas need to be complex, they need to have a structure that fascinates and astounds the wearer, but is it starting to become exhausting? Fragrances have always been experimental, but more and more they’re becoming an assault on the senses. Thankfully, in amongst the explosions, there’s someone that continues to strip back their scents and present the beauty of simplicity. I’m talking about Tessa Williams, and specifically her Lemon Candle.
The words “Limited Edition” are enough to strike fear in the wallets of fragrance fans around the world. It’s also usually accompanied by a terrifying thought that you might miss out and, equally as terrifying, that you’ll need to decide which credit card you can fit the purchase onto. Well, just in time for Valentine’s Day, and thankfully at a wonderfully affordable price point, Azzi Glasser has launched a genuinely limited edition collection of candles. In true spring-cleaning style, The Perfumer’s Story has raided its founder’s private collection and released Azzi’s Archive Candles. So, are you ready for some flickering fun?
The world of home fragrance is a massive industry, and it’s one that just keeps getting bigger. The idea of creating a scented mood or a feel within our homes has never been more popular, and this was really amplified during the periods of lockdown. That’s why with people still spending so much time inside their homes, for both work and for pleasure, your fragranced environment is so important. Whether that’s uplifting citrus, calming florals, or inspirational woods, the sky really is the limit. One company that have created the ultimate scented home pairing is Arran, and their After The Rain fragrance is as popular as ever.
One of the industries that has seen phenomenal growth in recent years has been candles. This was partly driven by individuals starting up during the pandemic as a way of earning extra money but, even with this now behind us, there doesn’t seem to be any sign of a slowdown. However, from expensive luxury brands to the more modest home kitchen ones, the selection of scents and their performance varies dramatically. This is why hunting out a truly excellent and versatile candle is always a challenge. Cottage Garden by Karen Timson is the latest to join an already saturated marketplace, but this one is pretty special.
If you’ve had the same weekend that I’ve had then it’s mostly been spent worrying what Storm Eunice was planning to inflict upon us. I got off fairly lightly, four ridge tiles crashed down off the main roof and landed on the kitchen extension, but it did mean that there was a definite need for something that could provide a little additional calm and relaxation. With the insurance claim under way, I turned to the gentle flicker of a candle flame. Luckily for us all, Ancienne Ambiance have the limited edition Bella Bergamotta to soothe away our troubles, but you’ll need to be quick if you want to get your hands on one.
The past two years will live in people’s memories for the rest of their lives. The world saw one of its biggest upheavals and, after having displayed a “me first” approach to life for far too long, households found themselves reconnecting with their neighbours and communities. How long this ultimately lasts has yet to be seen, but it definitely feels as though many have exited the storm into this new world with a determination to build on newfound ideals and beliefs. This realisation deserved to be celebrated, and that’s exactly what Jonathan Ward has done with his long-awaited debut fragrance Kansas.
There’s nothing I enjoy more than spending an hour or two wandering around the brocante markets in France, and usually coming away with far too many things to fit in my suitcase! So, with travel still a little limited, it’s wonderful that these types of elevated flea markets seem to have really taken off in the UK as well. It’s the excitement of finding the missing piece of a dinner set, a lost childhood memory, or even something that you wonder how you've ever lived without. Kilted Quarter is one of these new UK companies, but they’ve also launched a range of brocante-inspired candles that are guaranteed to have perfume lovers rushing to order.
How you describe a fragrance can often be just as important as the actual product itself. Aiming it at your audience with playful mischief, as opposed to gratuitous sexualisation, can form a connection to the customer that draws them in rather than pushes them away. Add in the discussion around what makes a fragrance masculine or feminine and you’ll appreciate that it’s a complicated road to navigate. One company that has achieved it effortlessly is LX Lab Candles. With a new range of scents inspired by liaisons, both adventurous and innocent, your only choice is whether you want to celebrate the chase or the conquest.
There are certain questions that can never be categorically answered. Is tea better than coffee? Is the BBC better than ITV? Should shops really be open on a Sunday? However, alongside these is the thorny subject of scenting your home. There are so many ways to add fragrance to your surroundings but it always comes down to a battle between the two undisputed leaders. Are you a diffuser or a candle household? There are pros and cons for both, so making a decision is always hard, but Ancienne Ambiance have risen to the challenge with their newly expanded Cedrus Cedar collection.
Over the past twelve months one of the industries that has rocketed is home candles. There has been a never-ending roll call of new companies all promising that theirs was the greenest or the most luxurious, but it often just felt like the latest in a deluge of imitations and opportunism. From a kitchen counter through to industrial units, everyone seemed to be having a go. However, in amongst the “newness” there were also some established gems waiting to be discovered, and one such company is Keap Candles. Based in New York, I can honestly say that I was blown away by both the scents and the story.
One of the challenges that I always face when writing for this website is keeping a varied selection of products and fragrances. It would be very easy to just feature everything that drops through the letterbox, and there are many reviewers that do, but I will only ever recommend what I like. I’m never paid to promote anything and certainly never “encouraged” to post on social media. The reason that I’m saying this is because today’s review is for a brand that I’ve featured many times, and I don’t want that fact to detract from this outstanding creation. I’m talking about Kiss in Rio from Jonathan Ward Candles.
You can’t have failed to miss the huge surge in independent candle companies that have launched over the past twelve months. With us spending the majority of our time at home, candles became the “must have” home product to help relax, stimulate, or calm the senses. The majority of these new brands simply bought pre-existing fragrance oils (how many times have you seen a variation on Pomegranate Noir?) but thankfully some decided to create from scratch. When Howard Crosskey launched Crosskey Avenue it followed multiple trials to perfect his own fragrances, and his debut trio of candles is a scented success.
Christmas is the time of year when “familiarity” often overtakes “newness”. For the previous eleven months we are bombarded with release after release which is why, for many, the festive season becomes about falling back on trusted favourites. The feeling of being surrounded by scents and aromas that evoke happy memories is important at any time, but even more so as we prepare to leave 2020 behind us. Many companies still ploughed on with new products, but others have decided to tread more delicately. One example of the latter is Fragonard and their Christmas candle duo of Allumez-Moi and Le Feu Sous la Glace.
When we think about candles our first instinct is to picture one of the many fragranced options that come in a glass jar. These guaranteed providers of a scented boost are present in almost every home or, if they’re not, the equally impressive diffuser is sure to be close at hand. We surround ourselves with so many scents, from washing powder to room sprays, that it can begin to feel a little overpowering. The idea of an unscented candle might seem alien to many but, when they’re as stunning as the ones from Askews, they really can hold their own. So, it’s time to travel back in time and enjoy a little fragrance free magic.
