For two years we washed our hands at the same time as singing “Happy Birthday”, so as to achieve the optimum results in the battle against Covid. Now, I’ve always been someone that enjoys the process of washing my hands, creating the lather, and watching the bubbles leave my skin perfectly perfumed… and also clean. So, this instruction was very easy to follow. Since the world reopened for business, soaps and hand washes have remained an important part of our lives, more for reassurance than performance. However, it’s time to reintroduce some luxury into the bathroom courtesy of Jonathan Ward and Kartushya.
When we’re still very much in the eye of a pandemic storm, and witnessing the worldwide fallout that is going along with it, the phrase “we’re not in Kansas anymore” takes on a whole new relevance. Many of our ideals and beliefs have shifted over the past eleven months, and that has also extended to the way we shop. Christmas has always been about festive limited editions but, even though we all long for a slice of “old world normality”, achieving a respectful balance this year was always going to be a challenge. However, Jonathan Ward is showing the industry just how it should be done with his perfectly Precious collection.
