The world of perfume is one that never stands still, whether that’s due to trends or regulations. Customers’ tastes change over time, and what's fashionable quickly becomes outdated. Similarly, a growing list of restricted ingredients means discontinuations and reformulations. Some classic perfumes have stood the test of time, even with tinkering along the way, so companies are once again revisiting the archives for renewed inspiration. One of the latest to dust off the formula books is Atkinsons, and the result is the successful Reserve Collection which celebrates “iconic heritage, pure preciousness and distinctive intensity”.
Music has a link with perfume that is engrained in the very fabric of every scent that you smell. The mention of “notes” and “chords” is often cited as the main similarity, but we often forget to reference the emotional response that both of these can have on the wearer. The way a piece of music swells and crescendos absolutely mirrors the way a perfume reveals its layers, from those sparkling opening notes to the deeper base ones. This link between music and perfume is something that Leonie Sherif has based her whole Sense 'N' perfume range on, and the latest Sunburn scent is just waiting to be played.
