Showing posts with label Unilever. Show all posts
Showing posts with label Unilever. Show all posts

Monday, 23 March 2026

PLATINUM BLEND by Atkinsons

A bottle of the perfume Platinum Blend from Atkinsons and Pierre-Constantin Guéros
The world of perfume is one that never stands still, whether that’s due to trends or regulations. Customers’ tastes change over time, and what's fashionable quickly becomes outdated. Similarly, a growing list of restricted ingredients means discontinuations and reformulations. Some classic perfumes have stood the test of time, even with tinkering along the way, so companies are once again revisiting the archives for renewed inspiration. One of the latest to dust off the formula books is Atkinsons, and the result is the successful Reserve Collection which celebrates “iconic heritage, pure preciousness and distinctive intensity”.

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Monday, 19 August 2024

JAMES by Atkinsons

A bottle of the perfume James by Atkinsons
With the warmer weather starting to subside in favour of more autumnal temperatures, it’s a good time to begin thinking about the fashion for changing your fragrance to suit the season. If I’m honest, I’ve always been a bit smorgasbord when it comes to perfume, and wear my favourites throughout the year regardless of weather. However, one fragrance that really comes into its own as we exit summer is James by Atkinsons. This celebratory scent perfectly straddles the troublesome seasonal divide, because it actually suits every season, but it’s woody and earthy undertones really shine through as an autumnal must-have.

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Thursday, 29 October 2020

The Car Freshener Collection from Lynx

When we think about scent the first things that usually come to our mind are perfumes and candles. We’re so used to wearing our favourite fragrance, or filling a room with the aroma of everything from Yankee Candle’s vanilla through to Gwyneth Paltrow’s fabled vagina, that we’ve forgotten a vital space that really benefits from some scent. We generally spend around four years of our lives behind the wheel of a car and so it’s time we started enjoying it. There are many car fresheners on the market, but one of the most novel must surely be the collection from Lynx. So, as we celebrate its first birthday, let’s go for a drive.

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Monday, 20 July 2020

COURT BOUQUET by The Crown Perfumery

The history of perfume houses is one of the parts of the fragrance industry that fans love. Finding out about your favourite company, and the struggles they may have overcome, can really help to cement the bond between you and your favourite scent. Unfortunately the news isn't always as positive as we might wish but, if you look hard enough, there's always a reason to celebrate. This is what happened with Barry Gibson and The Crown Perfumery. Whilst the company may no longer be in its original form, you’ll definitely recognise what it has become. Let me introduce you to the time capsule that is Court Bouquet.

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Monday, 16 March 2020

The Comfort of Soaps

We are living through extraordinary times but, never one to miss an opportunity, the beauty industry has been cashing in on the public fear. With a shortage of hand sanitiser, all thoughts turned to the humble bar of soap and the marketing machines have rumbled into action with “anti-bacterial” messages and questionable pricing. Thankfully many companies have not gone down this grubby route and have retained some dignity. So, I’ve raided my bathroom cupboard to bring you some honourable favourites that won’t break the bank. And talking about cost, I also bought all of these scented beauties myself.

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Thursday, 26 September 2019

ENGLISH LAVENDER by Atkinsons

It’s impossible to predict which fragrance will become the iconic scent in a company’s range and it’s even harder when the perfume company has fans across the world, but that is exactly the case with Atkinsons. The company recently went through a major rebrand worldwide but its Italian market still demands some of the original packaging and scents, including the legendary English Lavender. By combining fashionability with familiarity, Atkinsons have succeeded in rejuvenating the legacy for their existing customers whilst still managing to attract new ones. Happily, there’s even room for a little bit of retro.

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Wednesday, 1 July 2015

The LYNX effect

We've come a long way since the days of Atlantis and Inca, but the 1983 phenomenon of Lynx (or Axe if you live outside of the UK) shows no signs of slowing down any time soon. Originally used with the same gusto as its older relative Brut, it was the staple of every changing room in the eighties and nineties. It's because the products were always so heavily fragranced, and were used to excess by teenagers, that the whole range still carries the unfair stigma of those early years. So, whilst it's still looked down on with derision by many people, is there a place for the Lynx body spray in the perfumed world of 2015?
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