It’s impossible to predict which fragrance will become the iconic scent in a company’s range and it’s even harder when the perfume company has fans across the world, but that is exactly the case with Atkinsons. The company recently went through a major rebrand worldwide but its Italian market still demands some of the original packaging and scents, including the legendary English Lavender. By combining fashionability with familiarity, Atkinsons have succeeded in rejuvenating the legacy for their existing customers whilst still managing to attract new ones. Happily, there’s even room for a little bit of retro.
