The niche sector of perfumery still looks like a rapidly growing market, even in the current uncertain climate. New companies continue to appear, also vanishing with a similar speed, all hoping that they will be become the latest “new young thing.” To many it felt like a certainty that there was room for ever increasing brands but, more recently, it definitely seems like only those with dedication, talent, and drive can succeed. One perfect example of this is German born Sven Pritzkoleit. He’s once again taken the traditions of French perfumery and mixed them with some contemporary magic to create the beautiful Fougère Intense.