With heritage comes tradition and, unless it’s managed carefully, can easily become a double edged sword. Customers are naturally drawn to the latest and loudest fragrances and, if you’re not offering something similar, you run the risk of being left behind. Floris definitely has heritage and tradition, which are both impressive to say the least, but what they also have is a determination to remain loyal to the standards originally laid down by the founder, Juan Famenias Floris. The latest fragrance, Vert Fougère, combines traditional apothecary aromatics with the refined fashions of Jermyn Street and continues Floris' famous heritage.