Twelve months is a long time in the world of perfume, where fragrance trends really can change overnight depending on the latest celebrity or influencer endorsement, but the quality of the launches this year has been incredible. We were treated to a real resurgence of violet, with the ingredient appearing in many successful releases, and also a happily renewed interest in the independent side of the industry. So, as we approach the end of 2024, it’s time to look back at twelve months of reviews on stephanmatthews.com and, while once again channelling my inner Blyton, pick My Favourite Five.
There are certain perfume brands that, happily for fragrance fans around the world, stay true to their original inspiration and ethos. It’s very easy for companies to swerve off in varying directions once their name is known, but this can lead to confusion amongst followers and uncertainty for new disciples. You'll have heard the old adage that “familiarity breeds contempt”, but in the world of fragrance it’s actually something to be respected and admired. Sarah Baker Perfumes launched with a promise to bring some Hollywood glamour to scent, often through literary inspirations, and this holds true with her new Peach’s Revenge.
Reviving and reinvigorating a legacy is not a job for the faint hearted, especially in the world of perfume and beauty. This demanding market is crammed full of faded fragrances and tired treatments, and so taking the decision to fight for a scented slice of the pie is a brave move. However, when you have an instantly recognisable brand name, a tradition that is steeped in quality, and experience that stretches back decades, you have a distinct advantage. The world famous Bronnley is back on the shelves after 12 months of hard work, and the lustre has well and truly been returned to this classic British brand.
