Twelve months is a long time in the world of perfume, where fragrance trends really can change overnight depending on the latest celebrity or influencer endorsement, but the quality of the launches this year has been incredible. We were treated to a real resurgence of violet, with the ingredient appearing in many successful releases, and also a happily renewed interest in the independent side of the industry. So, as we approach the end of 2024, it’s time to look back at twelve months of reviews on stephanmatthews.com and, while once again channelling my inner Blyton, pick My Favourite Five.
In a world that is dominated by pictures of the perfect body, the most sumptuous living room, or the ideal holiday getaway, it can begin to feel like there is no possible way of measuring up to these often-enhanced images. This important discussion around what real life actually looks like, versus the doctored online perceptions, isn't a subject that you would necessarily think would form the inspiration for a perfume brand. Well, it has. In an attempt to make things decidedly more “real”, NOYZ has arrived to cut through the fictitious and replace it with fact, and they’ve begun with their scented antidote to a Sh**ty Day.
