Twelve months is a long time in the world of perfume, where fragrance trends really can change overnight depending on the latest celebrity or influencer endorsement, but the quality of the launches this year has been incredible. We were treated to a real resurgence of violet, with the ingredient appearing in many successful releases, and also a happily renewed interest in the independent side of the industry. So, as we approach the end of 2024, it’s time to look back at twelve months of reviews on stephanmatthews.com and, while once again channelling my inner Blyton, pick My Favourite Five.
