The world of perfume is an ever-changing one, with new releases promising a uniqueness which often fails to truly materialise. Whatever the blurb might say on the press release or in the advert, companies are generally locked into the acceptable cycle of what customers want. The latest “trend” might see a flurry of pretenders to the throne of the original, and so finding something in the industry that does grab the attention is definitely worth celebrating. So, with Christmas just around the corner, and a welcoming space still under the tree, it’s time to discover Prem Rouge from the newly launched Dilli House.
