And so we find ourselves at the end of another incredible year of exciting perfume releases, where variety has most definitely been the scented key word. Amber fragrances proved to be very popular this year, with quite a few new ones vying for the crown, but there were also an array of new brands that each brought with them unique philosophies as well as some really innovative processes. So, as we approach the end of 2025, it’s time to once again look back at twelve months of reviews on stephanmatthews.com and, by channelling my inner Blyton as usual at this time of the year, pick My Favourite Five.
The United Kingdom and Ireland has, between them, the most standing stones and stone circles in the world. However, with Scotland and Cornwall featuring high in the listings, there’s clearly a Celtic thread. The meaning of them has become lost over the centuries, with popular theories being markers or ceremonial spaces, but one thing is clear about them all - they all have an energy and a connection with the past that is palpable. The vibrations that many pick up on are said to be the energies of past gatherings and occurrences, whether that be peaceful or otherwise, and this is perfectly realised in the new perfume Spirit from Vallense.
When you think about the various possible inspirations for perfume then the list usually includes pretty standard ideas like music, cities, ingredients, memories etc. This is because these are the “inspirations” that are so often trumpeted by the many fragrance companies. Obviously there are others that can be called on to ignite the creativity, but one of the boldest was surely embraced back in 2013. Acclaimed perfumer Pia Long was at that point in her career working for LUSH and, due to an unexpected track change, the now legendary 29 High Street perfume was born. Eleven years later, it’s time to revisit the fragrance's story.
Every industry has its own set of rules that are supposed to be followed without question, and in the perfume industry that relates to which ingredients are suitable for which season. As a general rule of thumb you are supposed to concentrate on vanilla and ambers in winter, woody notes in autumn, citruses in summer, and green notes in spring. Now, if you’ve been following me for any length of time then you’ll know I think this is absolute nonsense. Wear what you like, when you like, for whatever reason you like, it’s as simple as that. So, with this in mind, it’s time to discover Verdant from Eau de Boujee.
The fashion for scented candles shows absolutely no signs of slowly down any time soon and it continues to be the preferred choice for fragrancing the majority of households. The variety that is available seems to increase on a daily basis with new waxes, innovative holders, even personalisation options all competing for that important place in your basket. However, there is a company that has recently undergone a complete rebranding of their candle range and the results are spectacular. I’m talking about Parks London and the beautiful scents that have been created by Pia Long. It’s time to be introduced to Ceramics and Platinum.
The word “cologne” has become a little misunderstood in recent years with the term being used to describe anything from strength to gender. As companies played fast and loose with this classic style of fragrance, customers no longer realised just how wonderful this bottle of freshness could be. In an attempt to unscramble the confusion I asked four perfumers to give their opinion on the style, and also to reveal their favourites. Marina Barcenilla, Pia Long, Sarah McCartney and Andy Tauer have all gathered a loyal following with their mix of creativity and knowledge, so could they help us to revisit the classic cologne?
Originally from Finland, Pia started her UK adventure working for Elizabeth Arden before training in perfumery. An eye for detail and a nose for success saw her move to Lush Cosmetics where she created HQ/29 High Street, “the smell of a lush shop in a bottle”. After moves to Equinox Aromas and Orchadia, Pia launched Olfiction in July 2016, which is described as “the hub for all things fragrance”. With a rich background in fragrance, what would she reveal about her own scented memories during “Stephan’s Six”?
