As much as we try not to be influenced by the box or the bottle that a fragrance comes in, sometimes it’s just impossible not to be swayed by appearance. Obviously the ultimate test is when the perfume is sprayed onto the skin, but any kind of extra persuasion that gets you to spritz a new scent is invaluable for any new company. The colour of a box can often be the first thing that grabs your attention, and that is especially true of Cécile from the British company To The Fairest. Sporting a blue jacket that could have walked off the Farrow & Ball colour chart, I was mesmerised before I had even smelled the scent.
The fashion for scented candles shows absolutely no signs of slowly down any time soon and it continues to be the preferred choice for fragrancing the majority of households. The variety that is available seems to increase on a daily basis with new waxes, innovative holders, even personalisation options all competing for that important place in your basket. However, there is a company that has recently undergone a complete rebranding of their candle range and the results are spectacular. I’m talking about Parks London and the beautiful scents that have been created by Pia Long. It’s time to be introduced to Ceramics and Platinum.
Everything in life creates an impression, sparks a memory or ignites a passion. Real life inspirations can sometimes create the most powerful and challenging scents, which is why perfumers have always called upon daily life and filtered reminiscences to find that next blockbuster. Yes, abstract creation also results in very exciting perfumes, but I have always liked to be able to hang my fragrances on a story. A description or an actual image are easier for people to share, because they can come to the same conclusion. What is harder though is when music is used as inspiration. Are you interpreting words, melody or even emotion?
