Sunday, 17 October 2021

LOUDO by Sarah Baker Perfumes

The idea of using childhood as the inspiration for a fragrance is always going to be fraught with dangers, quite simply because everyone’s childhood is different. What resonates with one person may not be familiar to another. Add into the mix a fashionable ingredient and you also have a second level of preconceived ideas that carries the potential to disappoint. So, when Sarah Baker announced that her latest fragrance would combine childhood memories and oud, there was a definite intake of breath. Could the inspiration and the ingredient really be brought seamlessly together and offer something truly original?

Sunday, 10 October 2021


There’s nothing I enjoy more than spending an hour or two wandering around the brocante markets in France, and usually coming away with far too many things to fit in my suitcase! So, with travel still a little limited, it’s wonderful that these types of elevated flea markets seem to have really taken off in the UK as well. It’s the excitement of finding the missing piece of a dinner set, a lost childhood memory, or even something that you wonder how you've ever lived without. Kilted Quarter is one of these new UK companies, but they’ve also launched a range of brocante-inspired candles that are guaranteed to have perfume lovers rushing to order.

Monday, 4 October 2021

MYSTERY by Cláudia Camacho

Capturing the essence of a place is one of the hardest inspirations that a perfumer can choose to explore. This is because the scents that surround you in a real-life environment are still subject to personal associations, and so you may not end up capturing a true representation of the location. That’s why we have to trust that the creator has immersed themselves in the flora, fauna, and aromas of their chosen place. This would be a challenge for an experienced perfumer, let alone a newcomer, and so getting the chance to experience the stunning Mystery by Cláudia Camacho is one of the highlights of the year.

Monday, 27 September 2021


When you hear the words “new release” it’s usually accompanied by a sinking feeling as you realise that there’s a hefty price tag attached to it. The majority of the latest perfume launches start from around £50 if you’re lucky and so, in the current climate of uncertainty, they're out of the reach of many people’s budgets. Happily there is one company that always treats us to an affordable release every year, and that’s Fragonard. Their highly successful Flower of the Year series is now in its second decade, and this year they’ve chosen to spotlight the delicious Fleur de la Passion by series regular Celine Ellena.

Monday, 20 September 2021


One thing that's guaranteed to get people thinking about home scents is surely the changing of the seasons. We naturally mark these moments with different aromas, whether that’s a new perfume or even a shower gel, but the options for scenting our homes are a little more limited. Everyone has their opinion on the effectiveness of either a candle or a room spray, but when Le Jardin Retrouvé announced that they were launching a diffuser it came with an expectation of excellence. The company have a history of successfully challenging the way things are done, and that continues with their new Scented Stem Diffuser.

Monday, 13 September 2021


There are many fragrances that have stood the test of time and, against all the odds, have continued to appeal to both old and new fans. These are often under-appreciated gems because, after being on the market for such a long time, they can easily be seen as old fashioned or out of date. However, all it usually needs is a friendly nudge to bring them back into the spotlight. When Avon launched Timeless back in 1974 they could never have imagined that forty-seven years later it would still be such a firm favourite with their customers, or that it would share its famous birthday with pop supergroup ABBA.

Monday, 6 September 2021


Geza Schoen
is best known as the genius behind the 2006 phenomenon that was Molecule 01. To call it a worldwide bestseller would be an understatement, this was a ground-breaking moment in the history of fragrance. Whilst success was a wonderful thing to achieve, it did mean that an inspirational second collection of scents went largely unrecognised. The Beautiful Mind Series was an honest appreciation for, and a celebration of, women. For too long they had been judged solely on appearance, but Geza wanted to do something different. So, leave your stereotypes behind as we rediscover this inspirational pairing.

Monday, 30 August 2021

BERGAMOT by Kitty's Herbery

The news that your favourite shop is closing, a personal fragrance is being discontinued, or even just the realisation that change is inevitable is something that we all have to deal with on a pretty regular basis at the moment. We like familiarity, and it throws us off kilter when we don’t have it. So, when I saw that a Cornish staple had closed its doors after nineteen years my heart sank. However, they were quickly lifted when I read that there was a new company in town that was paying homage to the original but had a definite eye on the future. It’s time to discover
Kitty’s Herbery, and their beautiful Bergamot fragrance.