Monday, 1 June 2020

ATTUNE SKINCARE - An Aromatic Explosion

The scent that you get when you open a face cream, or any beauty product for that matter, is seen by many as being just as important as the promised effects. It’s like the thrill of breaking the foil on a new jar of coffee, and being the first person to experience that aroma as it escapes from the sealed compartment. The fragrances within these potions and preparations can invigorate or relax, depending on what ingredients are chosen, but they can also be designed to appeal to a specific market. Attune Skincare is one of the latest to focus on the power of scent, and their citrus aromatic offering is absolutely stunning.

Thursday, 28 May 2020

VIOLETTE EAU DE COLOGNE by Galimard

It’s easy to forget the more traditional forms of fragrance when we’re constantly bombarded with the latest and the loudest ground-breaking perfumes. You read about “new” ingredients, different ways of wearing scent, but sometimes a return to a simpler time is actually what’s needed. We’ve become so accustomed to the “volume” of a perfume that to wear something subtle can be a terrifying thought, but it’s worth the risk. A scent that delicately sits closely to the skin, and that almost becomes a part of you, is a wonderful experience, and that is exactly what you get from Violette Eau de Cologne by Galimard.

Tuesday, 26 May 2020

MUGUET 56 by Daniel Pescio

As soon as we mention florals in the same sentence as perfume our minds instinctively turn to feminine fragrances. We have been brought up to believe that flowers are for girls and woods are for men, in the same way as choosing pink and blue, but thankfully things are changing. A willingness to challenge stereotypes has seen many men reaching for florals. Sometimes it’s to disarm but mainly it’s simply a love of this style of fragrance. One perfumer that has an incredible skill and creating florals is Daniel Pescio, and this is perfectly displayed in his beautifully constructed lily of the valley perfume, Muguet 56.

Thursday, 21 May 2020

SAPPHO and NERO by Lush

It’s not unusual to see numerous fragrance releases from a company in a single year. After all, it’s all about keeping their customers engaged. However, to launch an additional collection of five in one go is a little less usual. It doesn’t happen often because the amount of planning and execution that is required is immense, and it’s also a very risky decision. It takes a brand that isn’t afraid of a little hard work, and that company is LUSH. Their new Florence Collection is a series of five scents that are designed to realign the body's humours. The question is, how would this translate to contemporary fragrance?

Monday, 18 May 2020

SHOWER PUK by Geoff Thornton

Anybody that has followed me regularly will know that I have a deep love for the humble bar of soap. This started as a child when I would regularly reach for the Imperial Leather at home or, even more exotic to small fingers, the Coal Tar at my grandfather’s house. I’m not saying that I liked the thought of washing as a child, I don't think that any of us did, but I loved the smell that these fragranced bars provided. In recent years and months we’ve seen soap make a resurgence that could never have been planned, and it’s coincided with the launch of the wonderfully scented and beautifully packaged Shower PUK.

Thursday, 14 May 2020

ELDRITCH MIST by Screaming Mandrake Perfumes

One of the ongoing challenges for the perfume industry is persuading customers to invest their time in a company and their products. There is so much choice, which just keeps getting bigger, and so standing out from the crowd becomes harder. When you also add in the actual price of the fragrances then you begin to understand why customers are reticent to switch allegiances. One niche brand that continues to perform well in these challenging times is the Wicca-inspired Screaming Mandrake Perfumes, and their latest Eldritch Mist fragrance promises to allow the wearer to flee to “the peace and safety of a new dark age.”

Monday, 11 May 2020

OCEAN COMMOTION by Prosody London

Scent has always been great at conjuring up memories and emotions, and it’s one of the reasons that certain perfumes will resonate so deeply with us as individuals. We all have our own favourite aromas that remind us of special times and, when you find these within a fragrance, it’s often what cements your love affair with that particular perfume. Scents that are evocative of a place are always slightly harder to capture, because it’s so personal, but Keshen Teo has managed it perfectly with the release of his latest fragrance, Ocean Commotion. An early hint of summer fun, it’s time to dive into the water.

Thursday, 7 May 2020

HOPE and GRATITUDE by Ruth Mastenbroek

It’s very difficult to maintain a feeling of normality during challenging times, and this is especially apparent at the moment. Many of us thrive on our interaction with friends and relatives, but that’s had to be momentarily halted for obvious reasons. This sudden change of lifestyle, and the support that goes with it, can have dramatic effects on people’s mental health, especially when they’re working on the frontline. With an increased demand for their services, charities that offer a helping hand are under enormous strain. This is where Ruth Mastenbroek and her family are helping in the form of their Hope and Gratitude candles.