Thursday, 13 August 2020

INFINITE by Ilsa Fragrances

In the current climate of transparency within the perfume business it’s becoming more acceptable for the unseen creatives to finally step forward and take a bow. This long overdue change is introducing many more names to the eager fragrance community, and it’s also seen a lot of those creatives branch out and launch their own perfume brands. However, finding the theme to ultimately hang the fragrances on is no easy task. It will be the perfumed persona that customers will latch onto, and it needs to resonate. Ilsa Fragrances has taken female empowerment as its cornerstone and woven it into Infinite No.1 and Infinite No.2.

Monday, 10 August 2020

FOUGÈRE INTENSE by SP Parfums

The niche sector of perfumery still looks like a rapidly growing market, even in the current uncertain climate. New companies continue to appear, also vanishing with a similar speed, all hoping that they will be become the latest “new young thing.” To many it felt like a certainty that there was room for ever increasing brands but, more recently, it definitely seems like only those with dedication, talent, and drive can succeed. One perfect example of this is German born Sven Pritzkoleit. He’s once again taken the traditions of French perfumery and mixed them with some contemporary magic to create the beautiful Fougère Intense.

Sunday, 2 August 2020

OPTIMISM DIFFUSER by Eloise Hall

One of the challenges when creating a home fragrance is deciding whether it will be season specific or suitable for all year scenting, and choosing whether that aroma will be uplifting and expansive or comforting and embracing is often one of the most difficult decisions to make. The characteristics of summer citruses and winter warmers means that they often get associated with a particular time of the year, and so creating a scent that can truly transcend the seasons is a difficult task. That's why it was a great treat to discover the perfect ambience all-rounder in Eloise Hall’s wonderful Optimism Diffuser.

Thursday, 30 July 2020

RACINE DE VETIVER by Jessica Buchanan

When we think about the scent of certain ingredients our minds often unconsciously latch onto the smell of a fragrance that shares its name. How many times have you seen companies launch perfumes with gardenia, sandalwood, even oud proudly displayed on the front of the bottle? These are all blends of ingredients that give a scented experience that may, or may not, mirror the smell of the original. One perfumer who has excelled at harnessing, amplifying, and exploding an ingredient is Jessica Buchanan with her latest fragrance called Racine de Vetiver. Forget your preconceptions because you’re in for a real treat.

Monday, 27 July 2020

APSU by Ulrich Lang

If there is one fragrance style that is guaranteed to excite as well as uplift then it has to be one of those gloriously green scents. These perfumes that were once abundant in the electrically charged galbanum have, in more recent years, relied on man-made ingredients to conjure up cut grass and green leaves. However, when you skilfully combine the two then you can end up with a scent that transcends summery playfulness, adds in a dash of autumnal vegetation, and hints at tropical humidity. This is exactly what you get with Ulrich Lang’s 2016 fragrance Apsu. It may not be the latest, but it’s definitely one of the brightest.

Thursday, 23 July 2020

CUIR DE RUSSIE by Farina Gegenüber

You’ll often hear it levelled against the big perfume companies, and sometimes even the niche houses, that they’re constantly imitating somebody else’s successful style. Deliberately copying a fragrance is a different matter altogether, but what I’m talking about is taking a popular trend and putting your own spin on it. If you think about the many fern-like perfumes that came after Fougere Royale, or even the amber-heavy orientals that were hot on the heels of Shalimar, you can see how being inspired by the latest hit is nothing new. It was the same story in 1925 when Farina Gegenüber launched their fabulous Cuir de Russie.

Monday, 20 July 2020

COURT BOUQUET by The Crown Perfumery

The history of perfume houses is one of the parts of the fragrance industry that fans love. Finding out about your favourite company, and the struggles they may have overcome, can really help to cement the bond between you and your favourite scent. Unfortunately the news isn't always as positive as we might wish but, if you look hard enough, there's always a reason to celebrate. This is what happened with Barry Gibson and The Crown Perfumery. Whilst the company may no longer be in its original form, you’ll definitely recognise what it has become. Let me introduce you to the time capsule that is Court Bouquet.

Thursday, 16 July 2020

BLACK POWDER by Jusbox Perfumes

Inspiration comes in many forms and that couldn’t be truer of the perfume industry. When you consider the thousands of fragrances released every year it becomes clear just how important it is to choose the correct subject. Many wonderful creations are undiscovered due to badly conceived marketing or a basic disinterest in the concept, but there's a company that has absolutely nailed it in every respect. Combining a love of evocative scents with a rapidly accelerating analogue trend, Jusbox have given us a fragranced vinyl experience that will have you reaching for your turntable. It’s time to discover Black Powder.