The scent that you get when you open a face cream, or any beauty product for that matter, is seen by many as being just as important as the promised effects. It’s like the thrill of breaking the foil on a new jar of coffee, and being the first person to experience that aroma as it escapes from the sealed compartment. The fragrances within these potions and preparations can invigorate or relax, depending on what ingredients are chosen, but they can also be designed to appeal to a specific market. Attune Skincare is one of the latest to focus on the power of scent, and their citrus aromatic offering is absolutely stunning.
Monday, 1 June 2020
ATTUNE SKINCARE - An Aromatic Explosion
The scent that you get when you open a face cream, or any beauty product for that matter, is seen by many as being just as important as the promised effects. It’s like the thrill of breaking the foil on a new jar of coffee, and being the first person to experience that aroma as it escapes from the sealed compartment. The fragrances within these potions and preparations can invigorate or relax, depending on what ingredients are chosen, but they can also be designed to appeal to a specific market. Attune Skincare is one of the latest to focus on the power of scent, and their citrus aromatic offering is absolutely stunning.
Thursday, 28 May 2020
VIOLETTE EAU DE COLOGNE by Galimard
It’s easy to forget the more traditional forms of fragrance when we’re constantly bombarded with the latest and the loudest ground-breaking perfumes. You read about “new” ingredients, different ways of wearing scent, but sometimes a return to a simpler time is actually what’s needed. We’ve become so accustomed to the “volume” of a perfume that to wear something subtle can be a terrifying thought, but it’s worth the risk. A scent that delicately sits closely to the skin, and that almost becomes a part of you, is a wonderful experience, and that is exactly what you get from Violette Eau de Cologne by Galimard.
Tuesday, 26 May 2020
MUGUET 56 by Daniel Pescio
Thursday, 21 May 2020
SAPPHO and NERO by Lush
It’s not unusual to see numerous fragrance releases from a company in a single year. After all, it’s all about keeping their customers engaged. However, to launch an additional collection of five in one go is a little less usual. It doesn’t happen often because the amount of planning and execution that is required is immense, and it’s also a very risky decision. It takes a brand that isn’t afraid of a little hard work, and that company is LUSH. Their new Florence Collection is a series of five scents that are designed to realign the body's humours. The question is, how would this translate to contemporary fragrance?
Monday, 18 May 2020
SHOWER PUK by Geoff Thornton
Thursday, 14 May 2020
ELDRITCH MIST by Screaming Mandrake Perfumes
One of the ongoing challenges for the perfume industry is persuading customers to invest their time in a company and their products. There is so much choice, which just keeps getting bigger, and so standing out from the crowd becomes harder. When you also add in the actual price of the fragrances then you begin to understand why customers are reticent to switch allegiances. One niche brand that continues to perform well in these challenging times is the Wicca-inspired Screaming Mandrake Perfumes, and their latest Eldritch Mist fragrance promises to allow the wearer to flee to “the peace and safety of a new dark age.”
Monday, 11 May 2020
OCEAN COMMOTION by Prosody London
Thursday, 7 May 2020
HOPE and GRATITUDE by Ruth Mastenbroek
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