Niche perfumery, artisan perfumery, independent perfumery - whichever term you prefer, it’s impossible to ignore the contribution that these make to the fragrance market. They have the ability to ignore high-street trends, because they're often produced in much smaller quantities, so the customer gets to experience scent styles they won’t find in the larger department stores. One of these independent companies is Orosmo Perfumery, and their two collections offer a wonderful insight into how “niche can be wearable”. So, with summer approaching, let’s head to the sea with the wonderfully aquatic Au Bord de la Mer.
Would you be brave enough to translate your innermost memories, or even your secret places, into scent? It’s a question that many new brands ask themselves when they are thinking of launching, but often they’ll opt for more pedestrian inspirations instead. Releasing a fragrance to the world is one thing, but sharing your soul adds another layer. If the perfume isn’t well received, how does that reflect upon your experiences? When Frances Lamb launched Teniqua it was exactly this route that she went down, but thankfully with universal praise. Tides of Love sees her swap memories for places, and the result is an absolute joy.
The scent of the sea has been a fragrance trend that, whilst arguably exemplified by the classic L'eau d'Issey pour Homme, continues to be experimented with constantly by perfume houses around the world. This idea of capturing the aroma, the feel, and the look of the ocean has been presented in many forms, but not all of them have managed to capture both the majesty alongside the delicacy. For the launch of their new eau de toilette, Fragonard have thrown their hat into the ring and introduced a second aquatic fragrance to their male range, and it’s a celebration in the form of Bleu Riviera by Jordi Fernández.
