One of the problems faced by established fragrance companies is that their catalogues can sometimes require some pruning to make way for new releases. Jo Malone London have accomplished this by adopting a “one in one out” approach in recent years, although last year saw both White Jasmine & Mint and Nutmeg & Ginger discontinued in favour of English Oak & Redcurrant and English Oak & Hazelnut. This year sees the phasing out of their 1995 French Lime Blossom, which has been a staple of their range for twenty-three years. So, let’s revisit French Lime Blossom before it’s too late.
In 1994 Jo Malone had made the important, and very brave, decision to set up her own store. The aim was to have a much more public and accessible way for customers to discover the company, but even Jo didn’t appreciate the demand and the excitement that this would generate. 154 Walton Street became the first boutique for Jo Malone London and opened its doors on Monday 17th October 1994. After the phenomenal success of the first three months trading the decision was taken to expand the perfume collection and so in 1995 French Lime Blossom, amongst others, joined the lineup.
When it launched, French Lime Blossom was described as “Early summer in Paris. Heady, powdery linden flowers are enlivened with a splash of bergamot and a touch of herbaceous tarragon.” It was originally accompanied by the usual candle, body and hand wash, body cream and bath oil, but in recent years the range was reduced to just the fragrance. It seemed to become a forgotten gem from the early days of the company and customers glossed over it in favour of the new releases. It’s actually my favourite fragrance from the entire catalogue because, quite simply, it smells like the most exquisite French soap.
French Lime Blossom is available from all Jo Malone London stockists priced at £45 for 30ml and £90 for 100ml.
[My thanks to Luca Turin for his help in the writing of this article / Picture of Patricia Choux © Nose.fr]
Hi. I’m interested in, and am completely in tune with, your commentary on this fragrance. But I’m confused about whose nose made it. You attribute it quite unequivocally to Patricia Choux, yet in her own blog, Çafleurebon, where she lists the perfumes she has created, French Lime Blossom isn’t mentioned.
ReplyDeleteHello Martyn, thanks for your comment. The information came from an industry database and I agree, it’s strange that she’s never been publicly named as the creator. Best wishes, Stephan
DeleteThanks for your reply. Let’s see if we can find out! :)
DeleteFrench lime blossom is/was my favourite. Gutted it’s been discontinued. I’ve nostril tested all other jo Malones and can’t find one even similar.
ReplyDeleteAnyone found an alternative??
Me too, miss French Lime Blossom body creme a lot, it had a slightly different scent to the cologne, gutted it's no longer available. I tried their service department to see if they could source any from any stores but no joy.
DeleteSorry for being so late replying to you. A fragrance that you could try is Lissom Linden by Prosody. It has a similar feeling to French Lime Blossom and, because Prosody sell samples, you can try the fragrance beef investing in a large bottle. Best wishes, Stephan
DeleteI have noticed that French Lime Blossom can be bought again from their website. Very happy !
ReplyDeleteHello JC, it's great that French Lime Blossom has returned. I've already snapped up another bottle! Best, Stephan
DeleteAnd whereabouts in the World are you, as I’ve been on lots of different websites but can’t find it anywhere 🤦🏼♀️
DeleteHello, I think that it might be available as part of the Archive Collection, but you'd need to check with Jo Malone London customer services. Best, Stephan
Delete