Launching a perfume brand is a delicate balance of luck and judgement. You’re at the mercy of an audience that is constantly being bombarded by the newest, the biggest, and the brightest fragrance releases. Trying to capture a small part of this market has been attempted many times, and so it was a huge gamble when Carter Weeks Maddox decided to launch his delayed Chronotope brand right in the middle of a global pandemic. He needn’t have worried though because his blend of originality and transparency has taken the niche sector by storm, and Spite will definitely be clawing its way into your collection.
Monday 28 September 2020
Thursday 24 September 2020
USE ABUSE by Jusbox Perfumes
The routine of tuning into Radio 1, flicking through the latest issue of Smash Hits, or eagerly awaiting the next episode of Top Of The Pops was the only way that the majority of us found the latest music in the 1980s. We were in the pre-internet age, bedroom walls were covered with posters of your favourite bands, and there were many attempts at a Morten Harket haircut! The explosive colours matched the wonderfully outrageous wardrobes, and this was a real period of “excess all areas.” So, hold onto your hats because it’s time to discover Use Abuse, the eighties-inspired powerhouse fragrance from Jusbox Perfumes.
Labels:
14Hour Dream,
Andrea Valdo,
Antoine Lie,
Beat Cafe,
Chiara Valdo,
Culture Club,
Freddie Mercury,
Independent,
Jusbox,
Karma Chameleon,
Micro Love,
Niche,
Queen,
Records,
Use Abuse,
Vinyl
Monday 21 September 2020
BÅRE by ånd
An aspect of daily life that recent months has highlighted is one of community. Neighbourly support mechanisms were suddenly brought back into service, and many wondered why we had allowed them to disappear in the first place. When it comes to business, this idea of support is called Corporate Social Responsibility, but often amounts to nothing more than bucket rattling. One company that's shaking up the perfume industry’s perception of “giving back” is ånd. Under the direction of Simon Constantine, it’s time to discover how fragrance can offer independence and also bask in the beauty of Båre.
Thursday 17 September 2020
BUKHARA by Gallivant
Experiencing the sights, sounds, and smells of an unknown country is one of the things that I love so much about travelling. Being in a totally unknown environment, and veering away from the tourist route, always creates incredible memories. With restrictions still in place on which countries we can visit, it’s thanks to ingenious perfumers and visionary creative directors that we can be transported instead through scent. Step forward Nick Steward, who is continuing his anthology of inspirational cities with the release of his latest Gallivant fragrance. So, grab your passport because we’re about to discover the magic of Bukhara.
Monday 14 September 2020
STEPHAN'S SIX - SIMON CONSTANTINE
Following in the footsteps of a parental duo that redefined scented bath and body products is an enormous challenge, but it’s one that Simon Constantine has fully embraced. LUSH was the family firm and it’s where he created the successful Gorilla Perfumes, but in September he announced that he was leaving to concentrate on his latest project, ånd fragrances. So, with a renewed desire to encourage accountability and sustainability through scent, I thought that it was time to discover his perfumed memories during “Stephan’s Six”.
Labels:
1000 Kisses Deep,
American Cream,
ånd,
Aura Suavis,
Bornéo 1834,
Breath of God,
Cosmetics To Go,
Frånk,
Gorilla Perfumes,
Imogen Rose,
Independent,
Lush,
Niche,
Serge Lutens,
Simon Constantine
Thursday 10 September 2020
ENVIDE by Karen Timson
The release of a second collection of fragrances brings with it double the amount of nerves that are experienced with the first one. Not only are you thinking about the response to the latest release, you’re also banking on it continuing the success of the original ones. As businesses grow so to do the demands for newness and originality, and this is where a solid scented inspiration is paramount. Karen Timson is no stranger to seeking out the unusual and, with her latest duo of Grecian inspired perfumes, once again weaves storytelling into scent. It’s time for you to discover the violet-imbued Envide.
Monday 7 September 2020
STEPHAN'S SIX - MATT MELEG
The world of perfumery is no longer the sole domain of those lucky enough to train at one of the prestigious French schools. Self-taught perfumers are becoming more common and have actually helped to push the boundaries of trend and fashion within fragrance, often actually leading the way for the more commercial houses. One of the latest to enter the industry is Vancouver based Matt Meleg, and I wanted to find out some of his scented secrets during "Stephan's Six".
Thursday 3 September 2020
OXFORD by Ruth Mastenbroek
The past few months have been challenging, liberating, and deeply emotional in equal measure. Having to reach inside ourselves to find the strength to carry on, when we’re so often used to relying on the support of others, has been a new experience for many of us. This feeling of being without the usual scaffolding that we surround ourselves with has meant that we’ve had to draw on our own hidden reserves, and it has become a time of great personal change. It’s this idea of independence and self-discovery that is at the very heart of Ruth Mastenbroek's 2015 fragrance Oxford, and there’s never been a better time to discover it.
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