Launching a perfume brand is a delicate balance of luck and judgement. You’re at the mercy of an audience that is constantly being bombarded by the newest, the biggest, and the brightest fragrance releases. Trying to capture a small part of this market has been attempted many times, and so it was a huge gamble when Carter Weeks Maddox decided to launch his delayed Chronotope brand right in the middle of a global pandemic. He needn’t have worried though because his blend of originality and transparency has taken the niche sector by storm, and Spite will definitely be clawing its way into your collection.