Fragrance is something we usually just think of as a product that is spritzed from a bottle, escapes from a diffuser or candle, or is enjoyed in a moisturiser. All of these are firmly anchored in our desire to either smell good or to scent our surroundings. There is another way to enjoy fragrance though, and that’s though experiential scents. These are designed to conjure locations, emotions, or events, but should be experienced in a space rather than worn. This type of scenting is enjoying a real resurgence at the moment, and Simon Constantine is the latest to absolutely nail it with the Folk Archive from Ånd Fragrance.
There are many claims made in the perfume world that companies are “the original”, “the trendsetter”, “the pioneer”, but these often end up being merely cleverly-created marketing. Making a customer feel as though they're in possession of something that is, or will be, timeless is the goal of every brand when they launch a fragrance. However, when you have a documented history stretching back to 1709 then you really can shout about your achievement. Farina is the originator of the Eau de Cologne and, after too many years of under-appreciation, the company are once again triumphantly shouting about their famous creation.
