Monday, 21 June 2021

CÉCILE by To The Fairest

As much as we try not to be influenced by the box or the bottle that a fragrance comes in, sometimes it’s just impossible not to be swayed by appearance. Obviously the ultimate test is when the perfume is sprayed onto the skin, but any kind of extra persuasion that gets you to spritz a new scent is invaluable for any new company. The colour of a box can often be the first thing that grabs your attention, and that is especially true of Cécile from the British company To The Fairest. Sporting a blue jacket that could have walked off the Farrow & Ball colour chart, I was mesmerised before I had even smelled the scent.

Thursday, 17 June 2021

CELIE & COUCH by Jordan Bryan

When a new perfume company launches you always hope to find at least one fragrance amongst their opening collection that you fall in love with. When it’s an independent company the hopes are even higher that there will be something in there that grabs you. So, to find a niche brand that has launched with three fragrances and each of them is an absolute joy to wear is very rare. However, that is exactly the situation with Celie & Couch. Get ready to be entranced as I introduce you to self-taught perfumer Jordan Bryan and his Yorkshire themed Skellered, Scran On Th’ Garth, and Moor An’ Th’ Loike.

Monday, 14 June 2021

LX LAB CANDLES by Laurent Guinci

How you describe a fragrance can often be just as important as the actual product itself. Aiming it at your audience with playful mischief, as opposed to gratuitous sexualisation, can form a connection to the customer that draws them in rather than pushes them away. Add in the discussion around what makes a fragrance masculine or feminine and you’ll appreciate that it’s a complicated road to navigate. One company that has achieved it effortlessly is LX Lab Candles. With a new range of scents inspired by liaisons, both adventurous and innocent, your only choice is whether you want to celebrate the chase or the conquest.

Thursday, 10 June 2021

INVISIBLE BEN by 4160 Tuesdays

Fashion and trends have a habit of repeating themselves, and this is because new generations often rediscover something and regard it as “retro”. There’s also the realisation from older groups that their haste to embrace “newness” may have been overly zealous. Nothing sums this up better than the continuing resurgence of vinyl records. June 12th is World Record Store Day, so I thought it would be fun to pick my favourite vinyl purchase so far this year and set it to scent. Grab your disco shoes because it’s time to turn up the volume on Jimmy Somerville’s Homage and spritz liberally with Invisible Ben from 4160 Tuesdays.

Monday, 7 June 2021

LAZY SAGE by Elementary

We often talk about the companies that had made plans for 2020 and, for obvious reasons, had to shelve or postpone them. What we seem to forget though are those brands that had literally launched at the end of 2019 and so had to navigate a very difficult online retail period. They had to be sensitive and not exploitative, informative as opposed to lecturing, and visible without being overbearing. Many companies fell down on these, even established brands, but there was one that sailed right through. It’s time to reintroduce you to Elementary and, with the sunshine starting to come through, bask in the joy of Lazy Sage.

Thursday, 3 June 2021

HOOHAA - The Ultimate Perfume Subscription

The anticipation of a knock at the door heralding the arrival of the post has become a highlight for many over the past year. Being stuck at home meant that everyday activities were seriously affected, and that included shopping for anything that wasn’t a necessity. So it’s hardly surprising that this period saw the launch of many subscription services, and an increase in the availability of discovery boxes, with the perfume industry definitely leading the charge. Obviously the quality of the offerings varied dramatically, but one company that has absolutely nailed it is HooHaa. If you haven’t heard of them then it’s time that you did.

Monday, 31 May 2021

SÅND by ånd fragrance

The world of fragrance is really starting to focus on commitments to sustainability, eco consciousness, and plastic reduction. Well, to be honest, the majority of companies are just hopping onto the bandwagon with the minimum input so that they can use the “buzz words” in their marketing. Sustainability does not just mean recycled glass, and eco consciousness goes far beyond merely removing cellophane from your perfume box. However, one company that has absolutely committed to these pledges is ånd fragrance, and their Sånd perfume shows that environmental concerns and incredible fragrances can definitely go hand in hand.

Thursday, 27 May 2021

FLEUR DE LAVANDE by 1000 Flowers

As we slowly begin to exit the rules that have governed us for over a year, we do it in the knowledge that there are others who are not so lucky. Their lives are still restricted and many don’t have the freedoms that we now do in Britain. It’s because of this uncertainty, and also because we’ve all been on a long voyage of self-discovery, that many of us are now reaching for “simpler” products. Overly blended fragrances are being glossed over in favour of a purer style, and none embodies this more than
Fleur de Lavande from 1000 Flowers. The archetypal soliflore, it’s time to take a scented journey to the town of Grasse.

Monday, 24 May 2021

CEDRUS CEDAR DIFFUSER by Ancienne Ambiance

There are certain questions that can never be categorically answered. Is tea better than coffee? Is the BBC better than ITV? Should shops really be open on a Sunday? However, alongside these is the thorny subject of scenting your home. There are so many ways to add fragrance to your surroundings but it always comes down to a battle between the two undisputed leaders. Are you a diffuser or a candle household? There are pros and cons for both, so making a decision is always hard, but Ancienne Ambiance have risen to the challenge with their newly expanded Cedrus Cedar collection.

Thursday, 20 May 2021

RIVIERA DRIVE by Atelier Des Ors

There is nothing I like more than packing a suitcase, picking up the plane tickets, and heading to the airport. The excitement of those new discoveries, the thrill of meeting up with old friends, and the urge to drive coastal roads once more almost carries you into your allocated seat. This year the thought of overseas travel will unfortunately simply remain a dream for many of us, but that doesn’t have to stop you hitching a scented flight to warmer climates. It's time to wind down the window, look out over the beautiful azure sea, and breathe in the aromas of the Côte d’Azur as we discover Riviera Drive from Atelier Des Ors.

Monday, 17 May 2021

NIGHTSCAPE by Ulrich Lang

The part of reviewing fragrances that I really enjoy is when you end up with connections that, until you stumble across them, hadn’t been mentioned before. This can be because journalists are nervous about veering too far from the company’s press release, for fear of upsetting the person that’s written it, or they’re financially tied in some way to the promotion of the scent. So, when the worlds of Netflix, perfume, and American fashioned collided spectacularly this week, I finally realised that I was sitting on a modern day classic. It’s time to revisit, or discover for the first time, the Ultrasuede styling of Nightscape by Ulrich Lang.

Thursday, 13 May 2021

HALSTON Z-14 by Vincent Marcello and Max Gavarry

If you think about the vast number of fragrances that are launched every year you’ll understand why securing a following is so important. The constant stream of new releases can potentially result in us switching our allegiance to the new kid on the block, and then it’s very hard to tempt us back. It wasn’t always like this. In the past, the launches every year were only in double figures, and that actually may be one of the reasons why some have stood the test of time. One such fragrance is Halston Z-14 and, as it celebrates its forty-fifth birthday, I thought it was time to see whether the years had been kind.

Monday, 10 May 2021

VOYAGE STORY by Vines House Parfum

One of the mistakes that we often make when looking at a new fragrance company is that we fall into the trap of exploring the collection, picking our favourite, and almost discounting the others. We unfairly compare them side by side when, in reality, they each have their own part to play in the line-up. It’s very rare for a company to launch with just one perfume and so many wonderful scents get overlooked. With this in mind, I revisited a brand that I featured earlier in the year and picked my new favourite from the range. So, it’s time to rekindle some scented travel courtesy of Voyage Story from Vines House Parfum.

Thursday, 6 May 2021

GREEN MARKET by Keap Candles

Over the past twelve months one of the industries that has rocketed is home candles. There has been a never-ending roll call of new companies all promising that theirs was the greenest or the most luxurious, but it often just felt like the latest in a deluge of imitations and opportunism. From a kitchen counter through to industrial units, everyone seemed to be having a go. However, in amongst the “newness” there were also some established gems waiting to be discovered, and one such company is Keap Candles. Based in New York, I can honestly say that I was blown away by both the scents and the story.

Monday, 3 May 2021

The SEASONAL SCENTS SUBSCRIPTION BOX from The Perfume Society

The way that fragrances are categorised can often be one of the main factors when it comes to deciding whether to purchase the latest release or not. This is because we all like shortcuts to finding our favourite scent, and we hope that it will save us costly mistakes. However, if you think of male versus female, citrus versus woody, or even niche versus commercial, then you’ll realise just how broad these categorises can be. With retail only just starting to get going again, and many people still reliant on home discovery, this is what makes The Seasonal Scents Subscription Box a welcome addition for fragrance fans.

Thursday, 29 April 2021

SPELL 125 by Papillon Perfumery

When we look at the never ending stream of reviews for any new perfume you could be forgiven for thinking that you’ve read it all before. Many of them seem to follow the press release from the company so rigidly that you can almost second guess what is going to be said. The real joy of fragrance is that different people can react in different ways to the same scent, so why not say so? This is what happened when I smelled the latest release from Liz Moores and Papillon Perfumery. Whilst it may have originally been inspired by ancient Egyptian rituals, Spell 125 took me instead to Germany and its annual celebration of Hexennacht.

Monday, 26 April 2021

ROSE CHARCOAL by Emmanuelle Moeglin

When a new company truly grabs their customers’ attention then the sky really is the limit. A small and intimate start-up can, over time, take its place as a fully-fledged and successful brand. This is what happened to Emmanuelle Moeglin and her Experimental Perfume Club. Originally launched in 2015, they've just opened their new shop in London’s historic Monmouth Street and it promises to add a new experience to this theatrical thoroughfare. With the paint still fresh on the doors, I took the opportunity to visit and delve into Emmanuelle’s collection, and within seconds I fell for the wide-eyed charms of Rose Charcoal.

Thursday, 22 April 2021

I've Gone Nuts Over Ånd Fragrances

Launching an online brand in the middle of a global pandemic is certainly not something for the faint hearted. However, following that up with the opening of a physical shop, as we exit the UK’s latest lockdown, pushes the boundaries for even the most daring of people. That is exactly what Simon Constantine has done with ånd fragrance. He has managed to take Corporate Social Responsibility to a whole new level, invested in the struggling world of high street retail, and launched five fantastic fragrances. I went to Poole to visit the new store and also to discover his latest release, the Tåg Solid Perfume.

Monday, 19 April 2021

CIEL D'ETÉ by L.T. Piver

Three years ago, almost to the day, I wrote an article about how the ageing process can alter a perfume’s scent. Over time the volatile citruses can thin out, if not disappear completely, and the resinous vanillas and woods can become decidedly richer than was ever intended. Add into the mix storage conditions and you’ll see why perception can become confused. This is why when I saw the discontinued Ciel d'Eté (Summer Sky) by L.T. Piver simply described as “leathery and woody” something didn’t sound right. So, I pulled my cherished bottle out of storage and, for the first time, opened it to the elements. What I smelled was totally unexpected.

Thursday, 15 April 2021

REBEL SOUL by Bel Rebel

Every perfume brand that launches has the initial challenge of deciding exactly what is going to make them different from the thousands that are already in existence. Over the years there have been a myriad of broken promises and bucket loads of marketing, so you can understand that when a new fragrance is sent to me I like to do some digging before I write about it. “Challenging conventions” and offering “unexpected twists” have become commonplace phrases, but they aren’t always delivered. One company that has succeeded however is Bel Rebel, and their Rebel Soul perfume is gloriously exquisite in its simplicity.

Monday, 12 April 2021

TASTE & FLAVOUR by Ryan Riley and Kimberley Duke

It's very rare to come across people that you can honestly call 100% selfless, but those are the only words that come to mind when describing the remarkable Ryan Riley and Kimberley Duke. This duo have set themselves the task of reimagining the way we eat, so that those with a compromised sense of taste and smell can once again enjoy the experience of aroma and flavour. From humble beginnings in Sunderland to a sudden worldwide frenzy of interest last week, the pair have just launched a Covid recovery cookbook entitled Taste & Flavour, and the response has been understandably incredible.

Thursday, 8 April 2021

UN RENDEZ-VOUS AVEC CÉZANNE by Rose et Marius

One of the greatest joys about perfume is that there is a never-ending stream of new companies and fragrances to discover. However, we often get blinded by the constant adverts for the latest releases from the biggest brands but, sitting quietly on the side lines, there are a multitude just waiting for their chance to shine. If you have the time to do some investigation then you’ll start to uncover some of these hidden treasures, and that’s just what happened when I came across the irresistible
Rose et Marius. Their latest fragrance is called Un rendez-vous avec Cézanne, and it promises “an olfactory journey in Provence.”

Monday, 5 April 2021

STEPHAN'S SIX - MONICA MANCINI


Described by The New York Times as “the glamorous vocal equivalent to diamonds flashing,” Monica Mancini is a double Grammy Award nominee. Daughter to the legendary film composer Henry Mancini, she has gone on to release five albums that truly are the perfect soundtrack to the imminent lazy summer days. So, put your feet up, grab a glass of wine, and discover Monica’s fragrance memories during “Stephan’s Six”.

Thursday, 1 April 2021

MABEL'S TOOTH by Freddie Albrighton

Exactly twelve months ago I wrote an article about the realities of working from home, and I was lucky enough to speak with Doctor Barbara Mariposa about both the challenges and also the opportunities that it gave us. The final line was “Embrace working from home, revel in the control that isolation gives you, but remember to reach out if you need to.” This is exactly what self-taught perfumer Freddie Albrighton did. Originally a tattooist by trade, he used lockdown to craft a beautiful trio of scents that each display a very clear olfactory signature. Launching on Saturday 3rd April, this is a collection you won’t want to miss.

Monday, 29 March 2021

STEPHAN'S SIX - FREDDIE ALBRIGHTON


The emergence of self-taught perfumers continues to create wonderfully artistic waves in the perfume industry, and the latest person to try his hand is self-confessed wanderer Freddie Albrighton. This successful tattooist launches his debut collection on Saturday and so, to get us in the mood for the arrival of Mabel’s Tooth, Boys, and Bernadette Margaret Evelyn Theresa, it's time to find out his scented secrets during “Stephan’s Six.”

Thursday, 25 March 2021

BEYOND THE STARS with Marina Barcenilla

Marina Barcenilla Out Of This World Fragrances Doctor Who Tardis
“It’s the end, but the moment has been prepared for.”
These immortal words were uttered by Tom Baker in 1981 as he shuffled off his Doctor Who persona, but they also perfectly sum up the events of 29th April 2019. That was the day Marina Barcenilla Parfums closed its doors. Whilst the fragrances that bore her name were gone, the space age AromAtom project that she’d founded took centre stage. Her educational journey to the stars produced the Award-nominated perfume Out Of This World and, after almost two years, Marina is back with a new trio of fragrances and has her eyes firmly set on some serious space travel.

Monday, 22 March 2021

STEPHAN'S SIX - SIERRA BOGGESS

Sierra Boggess Broadway Actress

An Olivier Award nominated actress, Sierra Boggess made her Broadway debut playing Ariel in Disney’s The Little Mermaid, but is probably still best known for her role as Christine in The Phantom of the Opera and Love Never Dies. She's currently putting the finishing touches to her new album with actor Julian Ovenden, Together... at a Distance, so I thought it was a good time to learn more about her fragrance memories during “Stephan’s Six”.

Thursday, 18 March 2021

SUPERFUSION by J.U.S Parfums

Time has most definitely raced by over the past twelve months, although it might not have always felt like that when we were living it. This lost year has meant pauses to perfume schedules and a quieting down of the usual advertising, so you could be forgiven for having missed some emerging brands. One such company is J.U.S Parfums, which celebrates its third birthday this year. Their credentials are honestly through the roof and, whilst it’s true that the collection really does have something for every taste, I was instantly entranced by the shimmering, musk-laden Superfusion from Céline Ellena.

Monday, 15 March 2021

STEPHAN'S SIX - ISAAC MIZRAHI


How do you begin to describe Isaac Mizrahi? He’s a designer, an actor, a TV host, a writer, and a producer... and he is also unbelievably funny. Born in Brooklyn, he was torn between fashion and theatre, so decided to do both. He received early backing from Chanel, had a client list that included Naomi Campbell and Liza Minnelli, and also does the perfect imitation of Barbra Streisand. Isaac eventually released his autobiography, I.M. A Memoir, in 2019 but I wondered what extra scented secrets we’d discover during “Stephan’s Six”.

Thursday, 11 March 2021

TOBACCO FRANKINCENSE & CARDAMOM by Matt Meleg

When we think about the process of creating a perfume it often ends up becoming a romanticised image of a pair of hands holding a mound of jasmine petals, or a perfumer surrounded by a bank of meticulously laid out essential oils. What we don’t usually consider is that the intimate process of creating a perfume can actually also be a means of dealing with personal trauma and managing mental health. One perfumer that has spoken openly about his past and present struggles, and how they feed into his creativity, is Matt Meleg - and this shines radiantly through in his exceptional Tobacco Frankincense & Cardamom fragrance.

Monday, 8 March 2021

STEPHAN'S SIX - JULIE HALSTON


How do you introduce someone like Julie Halston? She’s an award winning American actress and comedienne, she’s kept us entertained online during a “global pandemic” courtesy of Virtual Halsten, and her list of credits include everything from Hairspray to Sex and The City. Never one to shy away from a one-liner, I thought it was time to find out a little more about this Flushing girl and ask her “Stephan's Six”.

Thursday, 4 March 2021

ROSE GERANIUM & PETITGRAIN by 1000 Flowers

Over the past twelve months the main thing that I've learned about myself and my surroundings is how refreshing simplicity can be. Having the metaphorical rug pulled out from under us all threw our preconceived ideas and entrenched habits out of the window as well. What we were left with was almost the essence of what we all individually needed, and personal lessons have been learned that shouldn’t be forgotten. Perfume has a habit of being complicated and shrouded in mystery, and so finding a scent that revels in this idea of simplicity is rare. That is until you discover the exquisite Rose Geranium & Petitgrain from 1000 Flowers.

Monday, 1 March 2021

STEPHAN’S SIX - SARAH IRELAND


Many people dream of starting their own perfume brands but few actually turn it into a reality. One person who did, and went on to be award nominated, was Sarah Ireland. Originally a teacher, her debut collection of four fragrances are described as “a small story shared.” After recently launching the charity cologne Speranza, I thought that it was time to find out a little more about Sarah Ireland as I asked her “Stephan’s Six”.

Thursday, 25 February 2021

KISS IN RIO by Jonathan Ward

One of the challenges that I always face when writing for this website is keeping a varied selection of products and fragrances. It would be very easy to just feature everything that drops through the letterbox, and there are many reviewers that do, but I will only ever recommend what I like. I’m never paid to promote anything and certainly never “encouraged” to post on social media. The reason that I’m saying this is because today’s review is for a brand that I’ve featured many times, and I don’t want that fact to detract from this outstanding creation. I’m talking about Kiss in Rio from Jonathan Ward Candles.

Monday, 22 February 2021

STEPHAN'S SIX - EGLIJA VAITKEVICE


Studying 'Slavic Languages, Literatures, and Linguistics' in Lithuania is certainly not the start that many perfumers take, but that is what Eglija Vaitkevice specialised in before retraining at the Grasse Institute of Perfumery. Her Exaltatum London collection of fragrances display an incredible skill at conjuring specific emotive moments in time, but what of the perfumer herself? I thought it was time to discover her scented memories during “Stephan’s Six”.

Thursday, 18 February 2021

ACQUA DI GENOVA - An Italian Masterpiece

I think we can all agree that February is usually a month filled with thoughts of where we’ll be going on holiday during the summer or, if we’re lucky, locations for that quick escape over the Easter break. There are obviously still some pretty big hurdles to get over before there’s any chance of retreating to a sandy oasis of calm this year, but that doesn’t mean that we can’t close our eyes and indulge in a little bit of well deserved armchair travel. As we come out of the winter fragrance season there are plenty of sunny scents that can be reached for to simulate sunshine, and one of the finest is surely Acqua di Genova.

Monday, 15 February 2021

HALSTON by Bernard Chant

The term “best seller” is one that gets thrown around with ease these days. Everything seems to qualify for the description, from fragrances through to books, so you often wonder what they’re actually being compared with? The days of the true “international best seller” are long gone, because customers demand constant variety and novelty, but it wasn’t always that way. Forty-six years ago a perfume was released by Max Factor that truly took the world by storm and, excusing a few reformulations, is still in production. Familiar to many, but possibly new to some, it’s time to rediscover the legend that is Halston by Bernard Chant.

Thursday, 11 February 2021

MACHINE SHOP by Ankermade

There’s always been heated discussion over whether perfume should be classified as art. It stems from a basic disagreement over whether “fragranced frippery” is in the same league as a renaissance painter. Whichever camp you side with, the topic of “perfumed art” tends to accompany the release of scents that are deemed “challenging” (which may translate as unwearable) or those created specifically for an art installation or exhibition. However, the undisputed artistic skill of a perfumer is to translate a concept into a finished fragrance, and that is definitely on display with the finely tuned Machine Shop from Ankermade.

Monday, 8 February 2021

COLLEGE GREEN - The Quintet of Bath Soaks

If there is one thing that I’ve relied on over the past twelve months then it’s surely been my bathtub. I would happily spend all day in there if I could, reading book after book, because it helps me to switch off, to escape, and to flip the metaphorical sign that says “do not disturb”. It’s also the perfect place to enjoy fragrance, and I’m not just talking about the many candles that have recently appeared. With over a third of the UK now favouring a bath over a shower, what goes into the water has never been more important. So, whether you want to be energised or calmed, College Green is guaranteed to have something for everyone.

Thursday, 4 February 2021

FAR FROM THE MADDING CROWD by Sarah Baker Perfumes

The idea of being transported to another place and time is one that's often used when describing fragrance. The way it locks onto our innermost memories, almost making them come alive again, can be a wonderful experience. I get this same feeling of disappearing into a different world from reading, and there’s been no shortage of time for that recently. So, when a literary classic is the inspiration for a fragrance then you're guaranteed my undivided attention. Far From The Madding Crowd by Sarah Baker Perfumes is one such example, and there’s never been a better time to experience some nineteenth century swordsmanship.

Monday, 1 February 2021

LOVE STORY by Vines House Parfum

Apparently there is nothing that says “I love you” more than a bouquet of red roses. Well, that’s what the florists would have you believe as we approach Valentine's Day. As a distinct alternative, my undying affection can always be bought with a bottle of Moet, and Odette Toilette has told me in the past that she’s anyone’s for a Toblerone! However, if you are choosing to go down the roses route, fragrance is also a popular choice. A lot of these floral scents can end up being cloying in the extreme, but there is help at hand. Combining passion with perfume, Love Story from Vines House Parfum is deliciously desirable.

Thursday, 28 January 2021

CROSSKEY AVENUE by Howard Crosskey

You can’t have failed to miss the huge surge in independent candle companies that have launched over the past twelve months. With us spending the majority of our time at home, candles became the “must have” home product to help relax, stimulate, or calm the senses. The majority of these new brands simply bought pre-existing fragrance oils (how many times have you seen a variation on Pomegranate Noir?) but thankfully some decided to create from scratch. When Howard Crosskey launched Crosskey Avenue it followed multiple trials to perfect his own fragrances, and his debut trio of candles is a scented success.

Monday, 25 January 2021

GENOA BAY EAU DE COLOGNE by Wild Coast Perfumery

The dream of launching your own perfume brand is one that many fragrance fans consider at some point, although few continue beyond that initial thought. The time that needs to be invested, not to mention the financial backing, can make it unattractive in the long term. However, if you do have the courage to take it further then you unlock a world of creativity. This is exactly what Laurie Arbuthnot did when she founded Wild Coast Perfumery in 2017. Located on Vancouver Island, her inspiration comes from the incredible surroundings, and it’s these that have resulted in the equally spectacular Genoa Bay Eau de Cologne.

Thursday, 21 January 2021

The New Jo Loves Fragrance Paintbrush

One of the hardest challenges facing the fragrance industry, even in the days when you could actually get near a shop, was how to bewitch your customer into buying your perfume. A cold wall of bottles staring starkly back may have worked in the past, but companies are always having to dream up inventive ways to entice people to purchase. Getting the product onto the skin is always the challenge, that is unless you’re the undisputed Queen of persuasion. Jo Malone changed the perfume industry forever with her scented services, and the tradition continues with her newly relaunched Fragrance Paintbrush.

Monday, 18 January 2021

TASSONI 225 by Terre del Garda

January is traditionally the month that we either hop on a plane to catch some post-winter sunshine or start planning the annual summer holiday. That’s why, with travel still heavily restricted, you could be forgiven for thinking that the only option is to put on another jumper and crank up the heating. Wouldn’t it be great if you could just close your eyes and feel yourself transported to a warmer climate? Well this is exactly what's on offer thanks to the new Discovery Pack from Terre del Garda, and in particular Tassoni 225. So, from resinous pines through to uplifting citrus, prepare to travel to the Italian shores.

Thursday, 14 January 2021

APERTURE by Ulrich Lang

The whole perfume industry is currently going through one of its biggest ever upheavals. All of the established rules of launching, promoting, and selling fragrance have been thrown up in the air because our personal interactions have completely changed. With more of a reliance on the internet and social media, the way we view and experience scent has dramatically altered. This means that we're literally living life through somebody else’s lens, and it was this idea that brought to mind Ulrich Lang’s high definition Aperture. Originally launched in 2014, this seven year old photo-collaborative fragrance is the perfect example.

Monday, 11 January 2021

EARTH HAND SANITISER SPRAY by Tessa Williams

The constant search for new ways to enjoy perfume is one that fragrance fans have become masters at. Every conceivable way of delivering that scented hit has been tried, from shower gels to hair mists, and it’s certainly no longer just a case of spritzing your favourite perfume and then heading out of the door - I wish life was still that simple. The last twelve months saw the very public appearance of a new way to utilise fragrance, and it truly was a life saver. Hand sanitisers became an important subcategory of fragrance in 2020 and, with no let-up to restrictions, it’s time to welcome the new Earth Hand Sanitiser Spray by Tessa Williams.

Thursday, 7 January 2021

DARYA, METSA, and SEPEIDEH by Marlese Assman

The past twelve months have seen a real push to support independent businesses because, as I’ve said repeatedly, the large organisations can look after themselves. However, the smaller companies need to remain firmly in our sights. There are so many brands that you may have never heard of, in locations that you would not expect, which is why it’s important to hunt them out. One such company is Bōbé Beauty which is based in Saskatoon. Founded by Marlese Assman, this Canadian company’s trio of natural alcohol-free perfumes offers some much needed escape, along with a promise of “serenity and independence.”
 

Monday, 4 January 2021

JO'S RHUBARB by Jo Loves and Zara

Welcome to 2021 and a whole new year of perfume releases. To say that the past twelve months have been challenging would be an understatement but, thankfully, there’s already some scented excitement to kickstart an overcast January. The idea of finding designer names at high street prices is still a quest that, more often than not, turns up few results. However, when Zara decided to collaborate with Jo Malone, the person rather than the company, it heralded a whole new collection of scents under the Emotions banner. Originally a series of eight, it’s time to welcome the latest arrival to the range as we enjoy a taste of Jo’s Rhubarb.