If there’s one thing that the past twelve months have taught me it’s that I really do need to reach into the back of my cupboards a little more often. We all have a tendency to focus on what’s right in front of our noses, quite literally with perfume, and so often miss the treasures that are hiding in the shadows. New purchases are placed at the front and old favourites get forgotten. This became clear when I was having a rummage recently and came across a 2014 bottle of pure delight. So, after seven years of waiting patiently, it’s time to rediscover the exquisite magic of Divine L’éternel Féminin by Richard Ibanez.
In the world of retail there are certain “buzz words” at the moment that every new company attempts to throw into all of their communication. “Sustainability, authenticity, and traceability” are important concerns for customers and so it’s not surprising that they are trumpeted as loudly as possible. Now, not all of the companies are quite as transparent as they claim to be but one brand that is flying the flag for honesty in perfumery is Maison Crivelli. With an ethos and philosophy born out of the founder’s personal experience, this is most definitely a fragrance collection with an eye on the future.
