Monday 25 April 2022

MOSS & ADAMS - The Great British Collection

Moss & Adams Handwash Collection Bottles
Fragrance is always thought of as the one item that can immediately cheer you up if you’re feeling down and even give you confidence if you’re feeling unsure. It’s part of our everyday armoury but, for many, it’s no longer an essential. With inflation and energy bills currently going through the roof, and perfume beginning to be considered an extravagance, the good news is that there’s an alternative. The past few years have seen us washing our hands more than ever before, and this is the inexpensive way for you to easily add scent into your daily life. That’s why it's the perfect time to discover the Moss & Adams collection.

Monday 18 April 2022

BLACK CAVIAR by Electimuss London

Black Caviar perfume bottle by Electimuss London
The word “luxury” is one that is used very freely in the world of perfume, but it doesn’t always feel as though it suits every intended subject. There are many aspects that can let the whole experience down. This could be an ill-thought-out piece of packaging or, in some instances, scents that don’t live up to expectations. To be a truly luxury brand you need all of the pieces of the jigsaw puzzle to fit together perfectly. One of the most recent examples of a company that has got it exactly right is
Electimuss London. Now in its seventh successful year, let’s go back to the beginning and rediscover the indulgently decadent Black Caviar.

Monday 11 April 2022

RAW GOLD by Thomas De Monaco

Attempting to make changes to an established industry is always difficult, especially when we’re talking about the perfume industry. There are so many expected stages, including everything from the process to the final reveal, that it can often feel like a new fragrance is just the latest off a conveyer belt of launches. There are companies and individuals fighting this perception, actively trying to do things differently, and their successes absolutely deserve to be celebrated. One such partnership is Thomas De Monaco and Fredrik Dalman. They’ve challenged both convention and communication in their first joint venture, Raw Gold.

Monday 4 April 2022

LOWBROW JAZZ by Elementary

The launch of a new fragrance company is often accompanied by a “bells and whistles” approach to marketing, and the inevitable combined saturation of every social media channel. It absolutely gets you noticed, and very quickly, but whether this initial interest is lasting is another thing. That’s why more and more companies are taking the slow and steady approach, in the hope that they will create loyal customers that are genuinely interested in the brand. Elementary did exactly this when they launched at the end of 2019 and, now in their third year, it’s time to revisit the creative duo and rediscover Lowbrow Jazz.