The need to explore is something that is instilled in us all from childhood - whether that’s as simple as discovering what lies at the end of the garden or delving into personal heritage. We are all naturally curious by design, and that doesn’t change as we get older. Exploring perfume can also be thought of in that simple or complex way - are you discovering the various types of fragrance or delving into one fragrance family? Electimuss London have combined a few of these ideas in their Explorer Collection, which draws from Roman society and their love of exploration, and it all begins with Spice d’Arno.
The word “luxury” is one that is used very freely in the world of perfume, but it doesn’t always feel as though it suits every intended subject. There are many aspects that can let the whole experience down. This could be an ill-thought-out piece of packaging or, in some instances, scents that don’t live up to expectations. To be a truly luxury brand you need all of the pieces of the jigsaw puzzle to fit together perfectly. One of the most recent examples of a company that has got it exactly right is Electimuss London. Now in its seventh successful year, let’s go back to the beginning and rediscover the indulgently decadent Black Caviar.
