There are certain perfume brands that, happily for fragrance fans around the world, stay true to their original inspiration and ethos. It’s very easy for companies to swerve off in varying directions once their name is known, but this can lead to confusion amongst followers and uncertainty for new disciples. You'll have heard the old adage that “familiarity breeds contempt”, but in the world of fragrance it’s actually something to be respected and admired. Sarah Baker Perfumes launched with a promise to bring some Hollywood glamour to scent, often through literary inspirations, and this holds true with her new Peach’s Revenge.
The concept of a product having a well-being effect is nothing new in the world of perfume and beauty, although in recent years it's almost become a subset of the industry. Whether we’re talking fragrance, skincare, or surround scenting, the overall scent now goes hand-in-hand with the emotional and mental benefits that the aroma will give to the wearer. The wellness market is a natural extension of the aromatherapy arena, but in a more high-street setting. One of the companies exploring this is College Green and, after their highly successful Sleep Easy Pillow & Room Mist, they’re back with the wonderfully uplifting Focus Room Mist.
