The second perfume that a company releases is often the hardest to truly crack, because you’re riding on the success of the first but trying to stretch your creative horizons. Finding the middle ground in the battle between being too safe and too divergent becomes the scented goal. There have been many examples of the follow-up fragrance not hitting the mark, and so hearing that Leonie Sherif was releasing Twilight, her second fragrance, brought feelings of excitement and trepidation in equal measure. This songbird is no stranger to experimenting with musical chords, but would the perfumed ones be just as accommodating?
The link between music and perfume is one that is constantly referenced in today’s fragrances but, to be honest, those creative and academic similarities have been around since the very first scent was put in the very first bottle. Whether it’s the cross-over in terms of words like “notes” and “chords” or the naming of the “perfumer’s organ”, the intertwining of these two creative industries is clear to see. It’s not surprising then that some people have a foot in both camps, and strive to forge closer bonds between them. Leonie Sherif is the latest to try her hand, and her Venus perfume promises to “unlock the energy within”.
To say that it’s been a challenging twelve months would definitely be an understatement but, for the second year running, the fragrance industry has refused to give in. Even with partial restrictions and a decidedly uncertain future, companies have continued to do their very best to bring us some much needed scented escape. Some of the fragrances have been new, some have been classics, but all of them have kept us smiling. So, as we approach the end of 2021, I thought it would be a good moment to look back at twelve months of articles, once again channel my inner Blyton, and pick My Favourite Five.
The idea of being left to our own devices is something that we’ve all had to embrace over the past year, and people have dealt with it in very different ways. There was a lot of time to fill and, while some of us caught up with the mountain of Blu-rays that had magically appeared, many perfumers knuckled down and used the opportunity to concentrate on long anticipated projects. Hitting the pause button changed the schedules and space appeared in the diary. Choreograph is one such example, and Adey Zookrow’s fusion of experimental fragrance with original music has come at just the right moment.
