With the warmer weather starting to subside in favour of more autumnal temperatures, it’s a good time to begin thinking about the fashion for changing your fragrance to suit the season. If I’m honest, I’ve always been a bit smorgasbord when it comes to perfume, and wear my favourites throughout the year regardless of weather. However, one fragrance that really comes into its own as we exit summer is James by Atkinsons. This celebratory scent perfectly straddles the troublesome seasonal divide, because it actually suits every season, but it’s woody and earthy undertones really shine through as an autumnal must-have.
The world is a very noisy place, especially at the moment, and so it’s no surprise that people are desperately hunting for ways to switch off and unwind. The aromatherapy route is an eternally popular one, which is why the idea of scented wellbeing has been so enthusiastically embraced by numerous perfume brands - even if some of the claims really do stretch scented promises to the limits of possibility! However, there is a much more traditional way to unplug from the realities of everyday life, and its popularity is on the up. I’m talking about the humble bathtub, and the wonderfully simple bath salts.
Creating a following in the perfume industry is something fragrance companies often spend tens of thousands of pounds trying to achieve. Indeed, the actual perfume can often become secondary to the marketing machine that surrounds it. With so many fragrances and ever-emerging brands to choose from every year, you can understand how important a loyal fan base can be. Most niche companies don’t have the finances to pump into adverts and PR - their product has to speak for itself. The perfect example of this is Papillon Perfumery, and their latest Epona perfume once again proves that they are a true thoroughbred.
