The excited wait for a new fragrance launch is something that is lost on many people these days, simply because there seems to be a new perfume released every minute! Keeping focused when there are images of bottles assaulting your eyes on social media, and campaigns running on the tv, gets harder every year. Add into this the ever-increasing prices and you’d be forgiven for taking up a more inexpensive hobby. Thankfully there’s one company that always keeps its offerings affordable and exciting. Fragonard have continued their Flower of the Year series into 2024 with Lilas, and the result is deliciously delightful.
With the warmer weather starting to subside in favour of more autumnal temperatures, it’s a good time to begin thinking about the fashion for changing your fragrance to suit the season. If I’m honest, I’ve always been a bit smorgasbord when it comes to perfume, and wear my favourites throughout the year regardless of weather. However, one fragrance that really comes into its own as we exit summer is James by Atkinsons. This celebratory scent perfectly straddles the troublesome seasonal divide, because it actually suits every season, but it’s woody and earthy undertones really shine through as an autumnal must-have.
Creating a following in the perfume industry is something fragrance companies often spend tens of thousands of pounds trying to achieve. Indeed, the actual perfume can often become secondary to the marketing machine that surrounds it. With so many fragrances and ever-emerging brands to choose from every year, you can understand how important a loyal fan base can be. Most niche companies don’t have the finances to pump into adverts and PR - their product has to speak for itself. The perfect example of this is Papillon Perfumery, and their latest Epona perfume once again proves that they are a true thoroughbred.
