Creating a following in the perfume industry is something fragrance companies often spend tens of thousands of pounds trying to achieve. Indeed, the actual perfume can often become secondary to the marketing machine that surrounds it. With so many fragrances and ever-emerging brands to choose from every year, you can understand how important a loyal fan base can be. Most niche companies don’t have the finances to pump into adverts and PR - their product has to speak for itself. The perfect example of this is Papillon Perfumery, and their latest Epona perfume once again proves that they are a true thoroughbred.
How often have you fallen in love with a city and thought, “I wish that I could bottle the way I’m feeling?” Well, this is exactly what perfumers try to do when they use places as the inspiration for fragrances. The success of this style of scent depends upon your having a connection with the city or, if the location is new to you, the perfume simply being fantastic. Many companies have attempted this and unfortunately many of them have been less than successful, but that hasn’t stopped more trying. The latest to pick up their passport is Strada Parfumerie, and it’s time to head to Rome to experience Via Veneto.
