The dramatic growth of independent perfumers and niche brands shows no signs of slowing any time soon. Whilst this offers wonderful choice from which customers can discover new creators and fragrances, it also brings the inevitable “rush to market” scents and “pop-up companies”. These often disappear as quickly as they arrive, and finding a permanent place within the perfume industry becomes harder with each year that passes. One company that has trailblazed British niche perfumery, and continues to be a benchmark for creativity, is 4160 Tuesdays. So, what better way to celebrate this than with A Flame In Your Heart.
