The excited wait for a new fragrance launch is something that is lost on many people these days, simply because there seems to be a new perfume released every minute! Keeping focused when there are images of bottles assaulting your eyes on social media, and campaigns running on the tv, gets harder every year. Add into this the ever-increasing prices and you’d be forgiven for taking up a more inexpensive hobby. Thankfully there’s one company that always keeps its offerings affordable and exciting. Fragonard have continued their Flower of the Year series into 2024 with Lilas, and the result is deliciously delightful.
There can’t be many people who haven’t heard of the three famous perfumeries based in Grasse. You have Galimard and Molinard but, probably most well-known, Fragonard have arguably succeeded in dominating the town’s visitor experience. They are still most famous for the iconic Belle de Nuit, which they released in 1946, but many of their fragrances now manage to outshine even the largest companies on the high street. You’ll often find them reviewed and praised alongside the likes of Guerlain and Dior, but this family owned company are also not afraid to cater for more modest budgets.
Fragonard launched their Flower of the Year series back in 2010 as a way of offering a collection of fragrances at an easily affordable price point. Under the watchful eyes of the three sisters, quality was never compromised and the series quickly became a firm favourite with their customers around the world. Mimosa was chosen as the first flower in the limited edition range and was followed by Fleur d'Oranger, Violette, Muguet, Pois des Senteurs, Jasmine, Iris, Pivoine, Verveine, Lavender, Magnolia, Fleur de la Passion, Eglantine, and last year’s Narcisse. However, 2024 sees Lilas welcomed to the fragrant family.
Lilac is a silent flower similar to lily of the valley, in that it doesn’t produce an oil that can be used in perfumery, so its scent has to be recreated. The perfumer Aurélien Guichard was tasked with bringing Lilas to life. Born in Grasse, Aurélien studied at the Givaudan Perfumery School but is now based at Takasago. He wanted Lilas to be the emotional essence of the flower rather than the more usual direct recreation, and said “Lilac is a flower of striking contrasts, combining very powdery notes with the characteristic freshness of spring flowers.” What he’s achieved between the real and the imagined is remarkable.
Lilas opens with a fascinatingly aromatic citrus thanks to notes of lemon and rosemary but, from the outset, there’s also a wash of heliotrope that gives you a floral delicacy so typical of the lilac. This cherry-pie aspect is cut through with the linden blossom, with its green honeyed quality adding a feeling of supporting stems. You get a touch of lily of the valley in the heart, alongside some textural carnation-like clove, before a delicious blend of violet and vanilla create an almost petal frosting to the end of the scent. The combination of the heliotrope, the violet and the lily of the valley give you the pink, blue and white quality within the scent, and a final wash of musk completes a fragrance which I really hope will join the main collection.
Lilas is available from the Fragonard website at fragonard.com priced at €22 for 50ml, and is also available as a soap and a diffuser. [Sample provided by Fragonard]
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