There is no denying that the world of perfume is most definitely an expensive one to inhabit and, with most fragrances beginning in the realms of £100, that’s why the “dupe” market has gained such a foothold in the past few years. There obviously isn’t any defence for copying someone else’s work, whether that be a fragrance, a candle, or even a shower gel, but convincing the more modest-budget customers to try an original perfume can be a struggle. So, what if I told you there was a whole range waiting to be discovered? It’s time to take a closer look at Fragonard, and in particular Homme Élégant.
The excited wait for a new fragrance launch is something that is lost on many people these days, simply because there seems to be a new perfume released every minute! Keeping focused when there are images of bottles assaulting your eyes on social media, and campaigns running on the tv, gets harder every year. Add into this the ever-increasing prices and you’d be forgiven for taking up a more inexpensive hobby. Thankfully there’s one company that always keeps its offerings affordable and exciting. Fragonard have continued their Flower of the Year series into 2024 with Lilas, and the result is deliciously delightful.
The winter this year has felt like a very long, and a decidedly cold three months. That’s why the first signs of spring were eagerly welcomed by us all. Those green shoots bursting through the soil, promising the flowers that were to come, gave off an excitement if not any actual warmth. This period before the garden truly springs into action can be a little barren with regards to colour, but that doesn’t mean delicate white petals aren’t something to be celebrated. For their 2023 Flower of the Year, Fragonard has fixed its sights on the perfectly formed Narcisse, and it’s as captivating as its Grecian inspiration.
With every new year comes a new selection of perfume releases, and 2022 shows no signs of disappointing. From Guerlain right through to Jo Malone London, this year’s latest launches have been created, bottled and are waiting to be unveiled to the public. However, even though we may only just be coming out of the Christmas period, one company have already revealed their newest fragrance. The latest addition to Fragonard’s Flower of the Year collection is Eglantine and, in the clever hands of perfumer Karine Dubreuil, you will be powerless to resist it. So, you'd better get ready for a well-timed rose resurgence.
When you hear the words “new release” it’s usually accompanied by a sinking feeling as you realise that there’s a hefty price tag attached to it. The majority of the latest perfume launches start from around £50 if you’re lucky and so, in the current climate of uncertainty, they're out of the reach of many people’s budgets. Happily there is one company that always treats us to an affordable release every year, and that’s Fragonard. Their highly successful Flower of the Year series is now in its second decade, and this year they’ve chosen to spotlight the delicious Fleur de la Passion by series regular Celine Ellena.
When we see a new fragrance appear from our favourite company we often forget that there have been months, or even years of preparation to get to this stage. From deciding on the concept to choosing the perfumer, every brand tries their hardest to look into the future and create a new bestseller. Whether you’re large or small the same goal applies. When Fragonard was deciding on the new fragrance to join their masculine collection they decided it was time to push the boundaries of expectation and, with a nod to faraway travel, the timing of Secret Absolu couldn’t have been more perfect.
During the past few months you’ll all have seen the increase in the quantity of online perfume discussions, interviews, and articles. This has all helped us to stay connected to our favourite companies and, whilst the quality may have been variable, at least they’ve tried. This is the first time that many brands have offered this kind of material, but one French company is now in their eighth year of giving customers an incredible magazine for free. Fragonard has seen many changes during its ninety-four years of fragrancing the Côte d’Azur, but none was more welcome than the launch of their very own publication.
One of the questions that I get asked most often is “Which perfume do you wish that they would bring back?” Now this usually ends up relating to the particular fragrance house that you’re talking about, and so the answer is a little weighted in their favour. When you’re given free rein to decide then the decision becomes more about whether you go down the “scholarly” route or choose something more personal. So, in the current climate of reduced launches, I asked myself this question and the answer may surprise you. The fragrance that I would like to see come back is Tiarella by Fragonard.
There is nothing better than receiving a glowing review from Luca Turin and Tania Sanchez, but it does make the imminent launch of your new fragrance a little bit of a nail-biting experience. This was the position that Fragonard found themselves in this year after the reviewing pair fell for the charms of L’Aventurier. It had been created by Jordi Fernandez of Givaudan, and built upon the success of the previous Homme Élégant by Quentin Bisch, but 2019 had already been scheduled for the release of the company's new male fragrance. So, how does the romantic Valentin by Olivier Pescheux fare?
January can often seem a little quiet on the fragrance front with many perfume houses simply finishing their winter sales or concentrating on their upcoming spring releases. One company that always delivers a very welcome burst of warmth at this time of year however is Fragonard with their Flower of the Year series. The concept of the range is simple, take one key ingredient and present it in an original yet easily accessible way. Lavender has been chosen as Fragonard's "olfactory signature" for 2019 and the task of interpreting it has again been given to Céline Ellena, but how will she twist this very familiar scent?
One of the questions that faces a perfume company when it launches a new fragrance is exactly how the scent will fit into their existing range. The constant drive to provide new products for customers to enjoy is always a balancing act between satisfying established fans but also attracting new followers. However, Fragonard have very cleverly managed to sidestep this issue by reorganising their range into capsule collections. Remaining true to their history, but providing something decidedly more contemporary, Fragonard launched Mon Immortelle in the Tout Ce Que J’aime series and the results truly are "golden."
Agnès Costa, great granddaughter of the founder of Fragonard Parfumerie, is one of the three sisters that now steer this famous company. Originally founded in 1926 in Grasse, Fragonard has stayed true to its style during the ninety-two years and has secured a very loyal following. After spending a career perfuming others, I thought it was time to find out Agnès Costa’s fragrance favourites during “Stephan’s Six.”
