There is no denying that the world of perfume is most definitely an expensive one to inhabit and, with most fragrances beginning in the realms of £100, that’s why the “dupe” market has gained such a foothold in the past few years. There obviously isn’t any defence for copying someone else’s work, whether that be a fragrance, a candle, or even a shower gel, but convincing the more modest-budget customers to try an original perfume can be a struggle. So, what if I told you there was a whole range waiting to be discovered? It’s time to take a closer look at Fragonard, and in particular Homme Élégant.
The scent of the sea has been a fragrance trend that, whilst arguably exemplified by the classic L'eau d'Issey pour Homme, continues to be experimented with constantly by perfume houses around the world. This idea of capturing the aroma, the feel, and the look of the ocean has been presented in many forms, but not all of them have managed to capture both the majesty alongside the delicacy. For the launch of their new eau de toilette, Fragonard have thrown their hat into the ring and introduced a second aquatic fragrance to their male range, and it’s a celebration in the form of Bleu Riviera by Jordi Fernández.
When we see a new fragrance appear from our favourite company we often forget that there have been months, or even years of preparation to get to this stage. From deciding on the concept to choosing the perfumer, every brand tries their hardest to look into the future and create a new bestseller. Whether you’re large or small the same goal applies. When Fragonard was deciding on the new fragrance to join their masculine collection they decided it was time to push the boundaries of expectation and, with a nod to faraway travel, the timing of Secret Absolu couldn’t have been more perfect.
