There is no denying that the world of perfume is most definitely an expensive one to inhabit and, with most fragrances beginning in the realms of £100, that’s why the “dupe” market has gained such a foothold in the past few years. There obviously isn’t any defence for copying someone else’s work, whether that be a fragrance, a candle, or even a shower gel, but convincing the more modest-budget customers to try an original perfume can be a struggle. So, what if I told you there was a whole range waiting to be discovered? It’s time to take a closer look at Fragonard, and in particular Homme Élégant.
When we see a new fragrance appear from our favourite company we often forget that there have been months, or even years of preparation to get to this stage. From deciding on the concept to choosing the perfumer, every brand tries their hardest to look into the future and create a new bestseller. Whether you’re large or small the same goal applies. When Fragonard was deciding on the new fragrance to join their masculine collection they decided it was time to push the boundaries of expectation and, with a nod to faraway travel, the timing of Secret Absolu couldn’t have been more perfect.
A critic, a reviewer, or an expert of any kind is never going to be able to please everybody. What one person sees as art another will see as wallpaper, what one person hears as music another will hear as white noise, and what one person smells as perfume another will smell as "pine-fresh lavatory cleaner". Luca Turin and Tania Sanchez have released their long awaited Perfumes: The Guide 2018, the follow-up to their 2008 industry-changing Perfumes: The A-Z Guide, and in the first two weeks of its release the internet has been flooded with smiles, laughter, tears and tantrums. So, what is it all about?
I don't think that any visit to the Côte d'Azur is complete without a trip to Grasse, the spiritual home of perfumery, and to one of the three factories that are based there. Fragonard, Galimard and Molinard are referred to as "tourist" perfumers but their output really deserves to be looked at a little more closely by perfume fans. Last year, as part of their ninetieth birthday celebrations, Fragonard released a new male fragrance called L'Aventurier which features vetiver. The company has played with this ingredient before but could this new release appease fans that are still mourning the loss of their original Vetyver?
