In the world of retail there are certain “buzz words” at the moment that every new company attempts to throw into all of their communication. “Sustainability, authenticity, and traceability” are important concerns for customers and so it’s not surprising that they are trumpeted as loudly as possible. Now, not all of the companies are quite as transparent as they claim to be but one brand that is flying the flag for honesty in perfumery is Maison Crivelli. With an ethos and philosophy born out of the founder’s personal experience, this is most definitely a fragrance collection with an eye on the future.
