Every perfume brand that launches has the initial challenge of deciding exactly what is going to make them different from the thousands that are already in existence. Over the years there have been a myriad of broken promises and bucket loads of marketing, so you can understand that when a new fragrance is sent to me I like to do some digging before I write about it. “Challenging conventions” and offering “unexpected twists” have become commonplace phrases, but they aren’t always delivered. One company that has succeeded however is Bel Rebel, and their Rebel Soul perfume is gloriously exquisite in its simplicity.
