Every perfume brand that launches has the initial challenge of deciding exactly what is going to make them different from the thousands that are already in existence. Over the years there have been a myriad of broken promises and bucket loads of marketing, so you can understand that when a new fragrance is sent to me I like to do some digging before I write about it. “Challenging conventions” and offering “unexpected twists” have become commonplace phrases, but they aren’t always delivered. One company that has succeeded however is Bel Rebel, and their Rebel Soul perfume is gloriously exquisite in its simplicity.
"We've got Christmas all wrapped up". It's a phrase that you're going to hear a lot in the coming months, but there is still only one company that can truly can claim it as their own. When Estée Lauder purchased Jo Malone in 1999 they provided the expansion and distribution expertise that was desperately needed, and even after Jo left in 2006 they still held close to her original ethos of producing simple creations that blended effortlessly together to create something bespoke, but there is nothing "simple" about them. They are cleverly created to resonate with the wearer, and that also applies to this year's "Merry Mischief".
