When we talk about luxury fragrances the focus is often firmly fixed on the rarity of ingredients, the limited quantity produced, and even the perfumer behind the scent. It all goes to create that appearance of luxury, and to explain the price that is usually attached to the perfume. However, the other way to simulate luxury is to align with an existing luxurious product. Whether that’s a celebrity, a destination, or a clothing brand, their kudos brings an established and dedicated following. This was the route that Bentley took when they entered the perfume market, and their latest fragrance Become continues the experience.
How you describe a fragrance can often be just as important as the actual product itself. Aiming it at your audience with playful mischief, as opposed to gratuitous sexualisation, can form a connection to the customer that draws them in rather than pushes them away. Add in the discussion around what makes a fragrance masculine or feminine and you’ll appreciate that it’s a complicated road to navigate. One company that has achieved it effortlessly is LX Lab Candles. With a new range of scents inspired by liaisons, both adventurous and innocent, your only choice is whether you want to celebrate the chase or the conquest.
