There’s a big difference between having your name on a perfume bottle and knowing what goes into it. Celebrity scents have become a familiar sight, although the famous face on the box often has little involvement beyond it. Richard E. Grant had something very different in mind when he created Jack Perfume. He financed the business himself and became involved in everything from fragrance development and testing to packaging and launch. More importantly, he wanted to create something that reflected his lifelong fascination with scent. The result was Jack, a fragrance that was personal from the beginning.
When we talk about luxury fragrances the focus is often firmly fixed on the rarity of ingredients, the limited quantity produced, and even the perfumer behind the scent. It all goes to create that appearance of luxury, and to explain the price that is usually attached to the perfume. However, the other way to simulate luxury is to align with an existing luxurious product. Whether that’s a celebrity, a destination, or a clothing brand, their kudos brings an established and dedicated following. This was the route that Bentley took when they entered the perfume market, and their latest fragrance Become continues the experience.
