How you describe a fragrance can often be just as important as the actual product itself. Aiming it at your audience with playful mischief, as opposed to gratuitous sexualisation, can form a connection to the customer that draws them in rather than pushes them away. Add in the discussion around what makes a fragrance masculine or feminine and you’ll appreciate that it’s a complicated road to navigate. One company that has achieved it effortlessly is LX Lab Candles. With a new range of scents inspired by liaisons, both adventurous and innocent, your only choice is whether you want to celebrate the chase or the conquest.
The candle market continues to grow every year with more companies wanting a piece of the pie. The number of brands and the variety of flavours can be overwhelming but it cannot be denied that the majority of the scents do fall into the more fruity floral category. For those looking for a woody and spicy collection the hunt can be a little more challenging. This is where Luke Alexander and Benjamin Cross are poised to offer some help with their new company, Candle Bros. With five scents to choose from, and each offering something more akin to the traditionally masculine side of perfumery, which will be your favourite?
