When it comes to new perfume releases we often get bombarded with very serious stories about its inspiration, or details of a company’s “Corporate Social Responsibility,” before we’ve even smelled the fragrance. To the majority of people, wearing perfume is just a fun frivolity that makes them feel happy and confident. It’s this latter idea of playfulness mixed with individuality that Candice Rosa chose when she decided to launch Ma Blonde. Based in Canada, everything about this brand screams “fun” and, with a fragrance to back up the concept, it could well be my guilty pleasure for this summer.
The decision that faces every perfume house at some point in their lives is which fragrances will be discontinued and which will remain. The outcome can often be met with anger from die-hard fans that think the company have made a mistake but the choice, more often than not, is made due to declining sales. Yves Rocher have majorly reduced their classic range of fragrances in recent years, both male and female, in favour of new releases but one fragrance has just been given a new lease of life. Hoggar by Marie-Aude Couture-Bluche has been spruced up to perfectly complement their masculine range.
The candle market continues to grow every year with more companies wanting a piece of the pie. The number of brands and the variety of flavours can be overwhelming but it cannot be denied that the majority of the scents do fall into the more fruity floral category. For those looking for a woody and spicy collection the hunt can be a little more challenging. This is where Luke Alexander and Benjamin Cross are poised to offer some help with their new company, Candle Bros. With five scents to choose from, and each offering something more akin to the traditionally masculine side of perfumery, which will be your favourite?
Products that are sighted at a male market with point blank aim have a terrible history of actually missing the target altogether. They can end up languishing on the bottom shelf or, worse still, relegated to the "bargain" section. So it was with some apprehension that I approached GRUHME NO.14, a male Eau de Toilette. I imagined a gym-butch masculine scent with the subtlety of a hammer that existed just to deplete the worlds supply of patchouli and vetiver, but I was wrong. I was very wrong. Put preconceived ideas to one side and let me introduce you to a beautifully refined men's fragrance, which ladies are bound to steal.
In 1964 Pete Seeger sang, "Where have all the flowers gone?" Well, for now I'm not concerned with all of them, just one. It was a staple of male and female fragrances as far back as you can remember but this treasure has now sadly fallen out of favour. I am talking about the vanishing violet. This wonderful floral adds a depth to ladies fragrances whilst emanating femininity, hints at a dangerous note in men's scents whilst softening, and in small quantities provides the finishing touch to a perfume by seemingly pulling everything together and then exploding it outwards! It is a truly magical ingredient, so where has it gone?
