When it comes to new perfume releases we often get bombarded with very serious stories about its inspiration, or details of a company’s “Corporate Social Responsibility,” before we’ve even smelled the fragrance. To the majority of people, wearing perfume is just a fun frivolity that makes them feel happy and confident. It’s this latter idea of playfulness mixed with individuality that Candice Rosa chose when she decided to launch Ma Blonde. Based in Canada, everything about this brand screams “fun” and, with a fragrance to back up the concept, it could well be my guilty pleasure for this summer.
