When we talk about the newest fragrance, or the latest must-have release, our thoughts will instantly turn to those images of the bottles that we’ve seen in magazines or online. We instinctively look forward at what is to come, but there is a treasure trove of perfumes that are also waiting for us in the past. The idea of “newness” is often confused with “latest” but, if you stop and think about it, everything is “new” to someone. With finances getting a little tighter, some historic searching can turn up some fantastic fragrances at inexpensive prices. So, with that in mind, it’s time to rediscover Halston 1-12.
If you think about the vast number of fragrances that are launched every year you’ll understand why securing a following is so important. The constant stream of new releases can potentially result in us switching our allegiance to the new kid on the block, and then it’s very hard to tempt us back. It wasn’t always like this. In the past, the launches every year were only in double figures, and that actually may be one of the reasons why some have stood the test of time. One such fragrance is Halston Z-14 and, as it celebrates its forty-fifth birthday, I thought it was time to see whether the years had been kind.
The term “best seller” is one that gets thrown around with ease these days. Everything seems to qualify for the description, from fragrances through to books, so you often wonder what they’re actually being compared with? The days of the true “international best seller” are long gone, because customers demand constant variety and novelty, but it wasn’t always that way. Forty-six years ago a perfume was released by Max Factor that truly took the world by storm and, excusing a few reformulations, is still in production. Familiar to many, but possibly new to some, it’s time to rediscover the legend that is Halston by Bernard Chant.
