The term “best seller” is one that gets thrown around with ease these days. Everything seems to qualify for the description, from fragrances through to books, so you often wonder what they’re actually being compared with? The days of the true “international best seller” are long gone, because customers demand constant variety and novelty, but it wasn’t always that way. Forty-six years ago a perfume was released by Max Factor that truly took the world by storm and, excusing a few reformulations, is still in production. Familiar to many, but possibly new to some, it’s time to rediscover the legend that is Halston by Bernard Chant.
Showing posts with label Bernard Chant. Show all posts
Showing posts with label Bernard Chant. Show all posts
Monday, 15 February 2021
Monday, 25 February 2019
BEAUTIFUL BELLE by Estée Lauder
When a company decides to launch a new fragrance, the decision faced is whether to branch out in a totally new direction or to trade on familiarity. A scent that is already well known has the advantage of being recognisable and, with careful branding, you can really capitalise on this. One company that have built an entire series around this idea is Estée Lauder and their Beautiful collection. The quote, “You are never too old to reinvent yourself” could have been written about Estee Lauder’s Beautiful Belle, the latest addition to the series, but will it be a permanent addition or a merely a two-year novelty?
Thursday, 18 August 2016
LAUDER FOR MEN - The 1985 Powerhouse
Estée Lauder built her entire empire with the sole aim of making "every woman beautiful" and encouraging their independence. What is interesting is that a nod to the men in her customers' lives came much later, thirty-nine years later to be precise, but it was worth the wait. Lauder for Men arrived in 1985, thirty-two years after the debut of the famous Youth Dew, but why did it take so long? Well, Ms Lauder had been toying with men's fragrances since 1964, under another guise, but her first male fragrance under the name of Estée Lauder had to be something special, and it was. So, it's time to rediscover the magic of Lauder for Men.
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