When a company decides to launch a new fragrance, the decision faced is whether to branch out in a totally new direction or to trade on familiarity. A scent that is already well known has the advantage of being recognisable and, with careful branding, you can really capitalise on this. One company that have built an entire series around this idea is Estée Lauder and their Beautiful collection. The quote, “You are never too old to reinvent yourself” could have been written about Estee Lauder’s Beautiful Belle, the latest addition to the series, but will it be a permanent addition or a merely a two-year novelty?
Showing posts with label Cinnabar. Show all posts
Showing posts with label Cinnabar. Show all posts
Monday, 25 February 2019
Monday, 7 November 2016
STEPHAN'S SIX - SYLVAINE DELACOURTE
The undisputed Queen Bee of Guerlain, Sylvaine Delacourte joined the company as a makeup artist before becoming their International Makeup Trainer. However, the perfumes fascinated her and, after much hard work, she achieved the coveted role of Director of Fragrance Evaluation and Development. Whilst still a consultant for Guerlain, Sylvaine has now launched her own brand, so what would we learn about her during "Stephan's Six"?
Monday, 13 June 2016
STEPHAN'S SIX - DEBBIE FLINT
Familiar to a generation of children as the face of the BBC's Broom Cupboard, Debbie Flint reinvented herself as an anchor for BSB, a game show host and is now best known as a long serving presenter on the shopping channel QVC. In amongst all of this she also finds time to be a busy novelist, so I was pleased that she managed to squeeze me in. For someone who spends their life around fragrance on QVC, what would she reveal abut her own perfume memories during "Stephan's Six"?
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