When a company decides to launch a new fragrance, the decision faced is whether to branch out in a totally new direction or to trade on familiarity. A scent that is already well known has the advantage of being recognisable and, with careful branding, you can really capitalise on this. One company that have built an entire series around this idea is Estée Lauder and their Beautiful collection. The quote, “You are never too old to reinvent yourself” could have been written about Estee Lauder’s Beautiful Belle, the latest addition to the series, but will it be a permanent addition or a merely a two-year novelty?
Showing posts with label White Linen. Show all posts
Showing posts with label White Linen. Show all posts
Monday, 25 February 2019
Monday, 1 May 2017
STEPHAN'S SIX - DARIUSH ALAVI (Persolaise)
If you don’t recognise the name Dariush Alavi then you might know the man by his pseudonym, Persolaise. He first appeared on March 11th 2010 and since then has challenged, praised and critiqued hundreds of fragrances via his Blog and in many publications. A Jasmine Award Winner, a flamboyant dresser and a mean hand at jam making, I thought it was time to discover Dariush’s own perfume memories during “Stephan’s Six”.
Labels:
Aramis,
Aromatics Elixir,
Brut,
CK One,
Dariush Alavi,
Eternity,
Fahrenheit,
Gucci Guilty Absolute,
Guerlain,
L'Instant de Guerlain,
Minotaure,
Nahema,
Opium,
Persolaise,
Stephan's Six,
White Linen
Monday, 23 January 2017
STEPHAN'S SIX - RIA JONES
Ria Jones really is one of the First Ladies of British Musical Theatre. The daughter of an Opera Singer and the sister of Ceri Dupri, one of the UK's leading female impersonators, she was born in Swansea and at the age of nineteen started her career in Joseph and the Amazing Technicolor Dreamcoat. More recently she was Glenn Close's understudy in Sunset Boulevard at the London Coliseum where she took audiences by storm when she played the role of Norma Desmond. Just back from 42nd Street in Paris, she took time out to answer "Stephan's Six" ahead of her return to the role of Norma Desmond in a UK Tour.
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