Showing posts with label L'Instant de Guerlain. Show all posts
Showing posts with label L'Instant de Guerlain. Show all posts

Monday, 1 May 2017

STEPHAN'S SIX - DARIUSH ALAVI (Persolaise)


If you don’t recognise the name Dariush Alavi then you might know the man by his pseudonym, Persolaise. He first appeared on March 11th 2010 and since then has challenged, praised and critiqued hundreds of fragrances via his Blog and in many publications. A Jasmine Award Winner, a flamboyant dresser and a mean hand at jam making, I thought it was time to discover Dariush’s own perfume memories during “Stephan’s Six”.

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Monday, 5 September 2016

L'INSTANT MAGIC Reappears

In 2007 Guerlain were looking for a follow-up to their popular fragrance Insolence, which had launched the previous year. Insolence had been marketed as a fragrance for the woman who "never has to apologise", and whilst it championed independence it also lacked romance. So, Sylvaine Delacourte called on Randa Hammami to create a Floral Musky fragrance which would eventually be called L'Instant Magic. On the eve of its tenth birthday let's revisit the fragrance which coined a new, if short lived, olfactory description and ultimately struggled to find its place after it was reclassified as an "exclusive".

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Thursday, 21 April 2016

LYNX - THE NEW FINE FRAGRANCE

They’re at it again! Love them or hate them there is no getting away from them. I am talking about LYNX, or AXE if you live outside of the UK. As I’ve said in the past, they were originally used with the same gusto as Brut, their older relative. They stormed the market in 1983 with Amber, Musk and Spice before tempting in a new generation with a more “homage” approach. Body Sprays that resembled Fahrenheit, Aqua Manda, even Guerlain’s L’Instant started appearing in 2008, and I’ve mentioned these affordable creations in a previous article. However, this year has seen the launch of the first three scents in their Daily Fragrance range. A departure for the brand because this time they are taking a more “fragrance trend” approach, and I guarantee that people are going to be shocked. So, let’s take a look at the power three and see whether you’re Signature, Urban or Adrenaline.

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Wednesday, 1 July 2015

The LYNX effect

We've come a long way since the days of Atlantis and Inca, but the 1983 phenomenon of Lynx (or Axe if you live outside of the UK) shows no signs of slowing down any time soon. Originally used with the same gusto as its older relative Brut, it was the staple of every changing room in the eighties and nineties. It's because the products were always so heavily fragranced, and were used to excess by teenagers, that the whole range still carries the unfair stigma of those early years. So, whilst it's still looked down on with derision by many people, is there a place for the Lynx body spray in the perfumed world of 2015?
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