In 2007 Guerlain were looking for a follow-up to their popular fragrance Insolence, which had launched the previous year. Insolence had been marketed as a fragrance for the woman who "never has to apologise", and whilst it championed independence it also lacked romance. So, Sylvaine Delacourte called on Randa Hammami to create a Floral Musky fragrance which would eventually be called L'Instant Magic. On the eve of its tenth birthday let's revisit the fragrance which coined a new, if short lived, olfactory description and ultimately struggled to find its place after it was reclassified as an "exclusive".
