When we think about scent the first things that usually come to our mind are perfumes and candles. We’re so used to wearing our favourite fragrance, or filling a room with the aroma of everything from Yankee Candle’s vanilla through to Gwyneth Paltrow’s fabled vagina, that we’ve forgotten a vital space that really benefits from some scent. We generally spend around four years of our lives behind the wheel of a car and so it’s time we started enjoying it. There are many car fresheners on the market, but one of the most novel must surely be the collection from Lynx. So, as we celebrate its first birthday, let’s go for a drive.
They’re at it again! Love them or hate them there is no getting away from them. I am talking about LYNX, or AXE if you live outside of the UK. As I’ve said in the past, they were originally used with the same gusto as Brut, their older relative. They stormed the market in 1983 with Amber, Musk and Spice before tempting in a new generation with a more “homage” approach. Body Sprays that resembled Fahrenheit, Aqua Manda, even Guerlain’s L’Instant started appearing in 2008, and I’ve mentioned these affordable creations in a previous article. However, this year has seen the launch of the first three scents in their Daily Fragrance range. A departure for the brand because this time they are taking a more “fragrance trend” approach, and I guarantee that people are going to be shocked. So, let’s take a look at the power three and see whether you’re Signature, Urban or Adrenaline.
